Thailand has an opportunity to become a major destination for Russian travellers

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The variety of Russian vacationers visiting Thailand is projected to considerably leap from 10,000 visits in 2021 to 435,000 in 2022, in accordance to GlobalData. The main information and analytics firm notes that tourism ministers in Thailand should now guarantee they’ll capitalize on this demand by growing direct flights from Russia and making certain points akin to card funds could be accommodated throughout vacationer hotspots.

When taking a look at Cyprus, a prime outbound destination for Russians prior to the nation’s invasion of Ukraine, visitation to the island nation is projected to drop by 42.6% year-on-year (YoY) in 2022. Thailand might doubtlessly cater for many of those Russian guests that now deem the logistics of travelling to EU international locations too troublesome.

Ralph Hollister, Travel and Tourism Analyst at GlobalData, feedback: “Thailand is set to fully reopen its borders to international tourists this year with no need for a negative pre-departure PCR test. Additionally, it has not placed any restrictions on Russia concerning the ongoing geopolitical crisis with Ukraine. Although the number of Russian tourists travelling to Thailand is predicted to only be at 29.2% of pre-pandemic (2019) levels in 2022, the aforementioned factors will likely combine to create a staggering 4,421% YoY increase in Russian visitation to Thailand in 2022.”

According to GlobalData’s Q3 2021 Consumer Survey, 61% of Russian respondents said they usually take solar and seashore journeys, with one of these journey being the most well-liked for this market. Thailand is world-renowned for its solar and seashore product, with places akin to Maya Beach and Monkey Bay attracting vacationers from throughout the globe. Cultural journeys are additionally widespread with this market, with 39% of Russians stating that they usually undertake one of these vacation. Thailand’s extremely distinctive tradition acts as a vital pull issue for worldwide vacationers with its Thai temples and palaces.

Thailand has acknowledged it now has a key opportunity to become a major destination for Russian vacationers within the coming years. In May 2022, Thailand’s Minister of Commerce said that Thai banks had displayed curiosity in Russia’s proposal to introduce the Mir fee system for Russian vacationers in Thailand and pledged to coordinate with the suitable Tourism and Transport ministries to facilitate direct flights from Russia.

Hollister concludes: “With Russian travelers spending a total of $22.5 billion in 2021, which placed Russia in the top 10 globally for total outbound tourist expenditure, Thailand could benefit significantly from the EU’s ban on Russian travel as the market is forced to change its preferred destinations due to the ongoing crisis.”

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