Singapore Tourism Board partners Traveloka and Trans Digital Media to welcome Indonesian travellers

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Singapore is gearing up to welcome guests from Indonesia with its SingapoReimagine restoration marketing campaign to get guests to reignite their ardour for journey via contemporary and modern experiences in Singapore. To drive visitation, the Singapore Tourism Board (STB) partners, via two Memoranda of Cooperation (MoC), with life-style tremendous app Traveloka and Trans Digital Media to sign the beginning of the year-long rollout of joint tactical campaigns.

The MoCs are STB’s first key life-style and journey partnerships inked in Indonesia for the reason that pandemic, to place Singapore as the vacation vacation spot of selection with nice provides following the town’s reopening to fully-vaccinated guests with no quarantine and testing necessities underneath the Vaccinated Travel Framework (VTF).

Singapore noticed a 252% enhance in worldwide customer arrivals (IVA) year-on-year in Q1 2022. This is on the again on worldwide arrivals climbing month-on-month for the third straight month in April 2022. Some 294,300 guests hit the island’s shores in April, up from 121,200 in March, though volumes had been nonetheless far decrease than the 1.6 million recorded in Apr 2019, earlier than the pandemic. Indonesia overtook India as the largest supply of arrivals, with 58,270 travellers in April, up from 13,620 in March. Singapore expects to welcome much more guests from May as the results of the transition to the VTF from 1 April 2022.

Mr John Conceicao, Executive Director Southeast Asia, of the Singapore Tourism Board mentioned: “With the strong rebound in the Indonesia market in recent months as a result of quarantine-free and test-free travel for the fully vaccinated, we are doubling down on our SingapoReimagine recovery campaign to maintain top-of-mind awareness and recapture mindshare amongst our target audiences. Through our partnerships with Traveloka and Trans Digital Media we hope to entice Indonesian travellers with a wide range of curated tactical offers such as flight and hotel packages and other lifestyle offerings to drive and sustain visitorship through to next year.”

STB partnered 3 Indonesian celebrities; Sarah Sechan, Marissa Nasution dan Denada Tambunan to showcase a unique aspect of what the town has to supply, from thrilling new points of interest and novel eating ideas to wellness retreats and sustainable experiences for its 3-part SingapoReimagine video collection.

The partnership with Traveloka, Southeast Asia’s life-style super-app, will drive curiosity to a wider audience and present a neater reserving expertise for Singapore choices throughout 5 markets within the Southeast Asia area, particularly Indonesia, Malaysia Thailand, Philippines, and Vietnam. STB Indonesia had beforehand partnered with Traveloka in 2019 earlier than the pandemic, and with the bettering journey scenario regionally, this partnership is well timed to reignite the pent-up journey demand and maintain the restoration momentum.

Ms Shirley Lesmana, chief advertising officer, Traveloka mentioned “we are very excited to partner up with STB to offer many of Singapore’s reimagined experiences through our all-encompassing superapp. Before the pandemic, Singapore was consistently amongst the top 3 tourist destinations for Indonesians, and we are hoping that this partnership will continue the momentum, revitalizing the wanderlust in Indonesians to travel to Singapore.”

Harnessing the robust client touchpoints inside the Trans Digital Media’s ecosystem, STB hopes its first of its sort partnership with the group will assist to drive demand and precise bookings for leisure journey to Singapore. The partnership with Trans Digital Media will see AntaVaya – certainly one of Indonesia’s largest journey companies, creating new Singapore merchandise supported by unique Bank Mega offers and promoted all through their media and shops nationally.

Mr Abdul Aziz, President Director, Trans Digital Media mentioned “we believe that people are eager to start travelling again as the global situation continues to improve and allows for safer travel. We are truly excited about the collaboration with STB to strengthen the appeal of its tourism offerings to the Indonesian market. With this partnership, we hope to be able to support Singapore’s tourism recovery to emerge even stronger than before.”

Fresh and modern experiences in Singapore

Thrill seekers can look ahead to brand-new points of interest corresponding to SkyHelix Sentosa, Singapore’s highest open-air panoramic trip and the primary carbon-neutral attraction on Sentosa Island. in addition to the Museum of Ice Cream. Meanwhile, different locations have been enhanced to hold guests excited, together with the Marvel Universe space at Madame Tussauds Singapore, the Tropical Montane Orchidetum at National Orchid Garden, and the Ice Hotel Gallery at Snow City, which is Singapore’s first ice lodge expertise. The occasions calendar in Singapore seems to be set to entice guests with the first-ever Wellness Festival Singapore in June, the perennial favorite Singapore Food Festival in Q3 2022, and the extremely anticipated F1 Singapore Grand Prix 2022 on the finish of September. Travellers may also look ahead to new points of interest that will probably be opening quickly just like the Slingshot; Asia’s tallest excessive swing trip and an built-in facility the place guests can skate, surf, ski and snowboard in Trifecta in 2023.

Singapore has put in place sturdy measures to safeguard the well being and security of travellers and the local people. As of 24 May 2022, 93% of Singapore’s complete inhabitants has accomplished their full vaccination routine.

Travellers can look out for the ‘SG Clean’ high quality mark which denotes a excessive stage of cleanliness amongst native companies and premises. More data on Singapore’s enhanced measures will be discovered on Visit Singapore web site.

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