Singapore Tourism Board launches INSPIRE Global 2.0 Program to support MICE recovery

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The Meetings, Incentives, Conventions and Exhibitions (MICE) business in Singapore is recovering shortly, following the town’s reopening to fully-vaccinated guests and the removing of occasion capability limits. Riding on this momentum, the Singapore Tourism Board (STB) is launching an enhanced In Singapore Incentives & Rewards (INSPIRE) Global 2.0 program for worldwide MICE teams. Together with a robust pipeline of occasions in 2022 and past, and STB’s persevering with efforts to encourage the business to undertake sustainability practices, Singapore’s MICE business is predicted to get well totally within the subsequent few years.

Under the INSPIRE Global 2.0 program by STB, certified MICE teams can look ahead to new experiences from eating and points of interest to thematic excursions and group constructing. They can select from a number of shut to 80 complementary experiences that delegates can take pleasure in in Singapore – a rise from 54 experiences that have been launched underneath INSPIRE Global 1.0.

Singapore hosted over 200 occasions attended by an estimated 49,000 delegates in 2021. Just within the first three months of 2022, Singapore hosted greater than 150 occasions attended by over 37,000 delegates. With the removing of COVID-19 associated restrictions since April 2022, over 66 worldwide occasions have been secured for the remainder of 2022, and this quantity is ready to enhance. Some of the much-anticipated worldwide occasions for this 12 months embrace the return of Food and Hotel Asia – Food & Beverage (5–8 Sep) and Food and Hotel Asia – HoReCa(25-28 Oct), that are every anticipated to entice over 30,000 bodily attendees, together with new occasions such because the Global Health Security Conference 2022 (28 Jun-1 Jul) and Cosmoprof + Cosmopack Asia (16-18 Nov).

“The business community is eager for opportunities to meet and network in-person again. This desire, as well as the recent easing of our border restrictions, puts the MICE industry in good stead to recover strongly,” mentioned Yap Chin Siang, Deputy Chief Executive, STB. “We look forward to welcoming more business travellers and delegates back to our shores over the next few years, and we hope that the curated experiences under INSPIRE Global 2.0 will encourage visitors to enjoy all that Singapore has to offer.”

Road to sustainability

STB will proceed to assist the business undertake sustainability certification and inexperienced practices via the Business Events in Singapore (BEiS) help scheme. To encourage sustainable MICE journey, the Singapore MICE Advantage Programme (SMAP) 3.0 additionally features a new sustainability focus. In partnership with key tourism companions together with Singapore Airlines, Changi Airport Group, JetQuay, Sentosa Development Corporation, StarHub, Grab and NETS, the refreshed scheme affords delegates and occasion organisers the selection to journey sustainably via inexperienced transportation choices, environmentally aware excursions, and discounted public transportation on trains and buses, amongst different initiatives.

Singapore’s sustainability journey can also be underscored by the nation’s latest participation within the Global Destination Sustainability (GDS) Index [2], which builds on Singapore’s sustainability efforts underneath Singapore Green Plan 2030; in addition to Singapore’s internet hosting of sustainability occasions equivalent to Ecosperity, which returns for its eighth run in 2022. Themed “Accelerating Action at Scale”, the occasion will deal with points raised on the latest United Nations Climate Change convention and catalyse discussions on actual options and key levers to assist speed up the power revolution, decarbonise transport and heavy industries, and finance Asia’s inexperienced transition.

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