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Preferred Hotels & Resorts appoints Lori Strasberg as new head of marketing


The put up Preferred Hotels & Resorts appoints Lori Strasberg as new head of marketing appeared first on TD (Travel Daily Media) Travel Daily.

Preferred Hotels & Resorts has introduced the appointment of Lori Strasberg to Senior Vice President of Marketing.

Effective instantly, Strasberg leads the model’s world marketing technique, leveraging the collective expertise and regional experience of its marketing specialists within the United States, United Kingdom, Japan, China, and Singapore to construct model consciousness, drive I Prefer Hotel Rewards member engagement, and innovate for greater than 700 motels, resorts, and residences globally. Based out of the corporate’s New York City workplaces, she stories to Cheryl Williams, Chief Revenue Officer of Preferred Hotels & Resorts.  

“As evolving travel behaviours impact the way we connect with audiences, our marketing efforts should continue to tap into current trends, but also look to the future of travel, which requires an innovative approach and a global outlook that recognises regional interests,” mentioned Williams. “Lori’s experience leading global teams to launch cooperative marketing programmes will enhance the delivery of our current offering, including our loyalty programme I Prefer, and help us to identify new opportunities that drive value to our member hotels – we are delighted to welcome her to the team!” 

Lori brings greater than 20 years of multi-disciplinary expertise in resort and loyalty marketing to Preferred with many profession highlights going down at Marriott International. During her time as Vice President of Field Marketing for Starwood Hotels & Resorts, she based an inside marketing company that served over 450 motels, producing income throughout journey segments by means of a strategic combine of electronic mail marketing, search engine marketing, content material administration, and promotions. After the acquisition of Starwood, Marriott chosen Lori to change into Vice President of Marriott Bonvoy Member Marketing the place she joined the management workforce that launched the loyalty programme and accelerated its improvement globally.  

In her new position as Senior Vice President of Marketing for Preferred Hotels & Resorts, Lori will work with the model’s world marketing and loyalty groups to ship new e-commerce initiatives, cooperative resort marketing programmes, like-minded model partnerships, and unique financial institution card price applications to contribute to Preferred’s improvement and income targets. Lori lives in Connecticut along with her husband, two teenaged sons, and their mini golden doodle.  

The put up Preferred Hotels & Resorts appoints Lori Strasberg as new head of marketing appeared first on Travel Daily.



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