Iconic music promotor Pino Sagliocco becomes UNWTO tourism ambassador

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The music promoter Pino Sagliocco has been unveiled as the most recent UNWTO Special Ambassador, becoming a member of a rising record of illustrious figures utilizing their affect and celeb to advertise the ability of tourism.

In his new function, Sagliocco will be part of Giorgio Armani, Lionel Messi and different main figures from the worlds of enterprise, sport, gastronomy and tradition in championing tourism as a pillar of sustainable improvement and of alternative for all.

Sagliocco, who’s President of the Live Nation Group in Spain, was given the honour by UNWTO Secretary-General Zurab Pololikashvili at a particular ceremony held on the MOM Culinary Institute in Madrid. The Secretary-General praised the brand new UNWTO Ambassador for his tireless work selling musicians from all around the world, and for his help of UNWTO, as illustrated by his presence on the 112th session of its Executive Council in Tbilisi, Georgia, in 2020.

“Music and tourism are both powerful vehicles for bringing people together, to celebrate culture and to peace and understanding,” Secretary-General Pololikashvili famous. “UNWTO is proud to welcome Pino Sagliocco into our growing family of Ambassadors and l look forward to working closely with him to grow sustainable tourism, both in Spain and worldwide.”

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