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Holland America Line sets new Black Friday Records for Bookings in the U.S.


The submit Holland America Line sets new Black Friday Records for Bookings in the U.S. appeared first on TD (Travel Daily Media) Brand TD.

For the second yr in a row, Holland America Line’s Black Friday reserving volumes broke a file excessive for the purchasing vacation in the United States, with quantity for the day greater than 20% greater than final yr’s file excessive and 23% greater for the interval from Black Friday by Cyber Monday.

The development was particularly noticeable with company planning summer season holidays in 2024, with bookings for Alaska, Europe and Canada/New England all surpassing volumes from final yr’s Black Friday gross sales.

“While some see Black Friday as a sign that winter is coming, our guests were dreaming about exploring summer destinations like Alaska, Iceland and Greece,” mentioned Gus Antorcha, president, Holland America Line. “Breaking Black Friday records two years in a row tells us that not only are guests excited to plan ahead for travel, but that they value Holland America Line’s award-winning service and carefully crafted itineraries that visit more than 100 countries.”

Holland America Line’s summer season cruises embody six ships in Alaska, providing the most Glacier Bay permits in the cruise trade, the most glacier viewing experiences and the most alternatives to see the animals of Alaska with almost 180 shore excursions that take company on a wildlife encounter. The summer season season additionally highlights cruising in the Canada/New England area, with a number of itineraries extending as much as Iceland and Greenland.

The file Black Friday weekend comes simply weeks after Holland America Line introduced a new international contemporary fish program. The pioneering initiative engages a worldwide community of 60 ports to supply and serve 80 forms of contemporary fish on board in all eating places, going from port to plate in lower than 48 hours. The program additionally engages world-renowned Chef Masaharu Morimoto to function Holland America Line’s “Fresh Fish Ambassador.” Chef Morimoto brings his signature model to curated dishes served in the ships’ Dining Rooms, in addition to Morimoto By Sea, a new stand-alone restaurant aboard Nieuw Amsterdam launching on the Dec. 16, 2023, cruise and a Morimoto By Sea pop-up restaurant on the the rest of the fleet by spring of 2024.

 

 

The submit Holland America Line sets new Black Friday Records for Bookings in the U.S. appeared first on Brand TD.



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