Eurostar Group unveils new brand

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Eurostar Group, incorporating Thalys and Eurostar revealed the new brand to take the enterprise ahead, with a daring ambition to hold 30 million passengers a yr by 2030 and grow to be the spine of sustainable journey in Europe. From the tip of 2023, all buyer touchpoints together with the enterprise’ 51 trains will carry a modern new look beneath the Eurostar brand identify. Eurostar was chosen because of excessive client consciousness at each a European and world degree, together with abroad which continues to be a rising marketplace for high-speed rail providers.

The new enterprise has chosen an iconic star as its image and new brand impressed by l’Etoile du Nord, the unique practice service linking Paris, Brussels and Amsterdam and as a tribute to the primary Eurostar brand. An animated spark graphic acts as a compass symbolising the brand objective to spark new alternatives, connecting folks, locations, companies, and cultures throughout borders.

Under a single brand, Eurostar Group goals to spark a new golden age for high-speed rail connectivity in Europe, persevering with to transform highway and air travellers to rail at a time when passengers are eager to have greener journey choices.  A passenger’s carbon footprint from one flight between London and Amsterdam is the equal of seven Eurostar journeys,* and because the largest worldwide high-speed rail community in Western Europe, crossing 5 nations and connecting 245 million folks, there’s enormous potential to drive the modal shift to sustainable journey.

Eurostar Group passengers could have Europe at their fingertips, benefiting from a single loyalty programme masking all locations throughout the present Eurostar and Thalys networks, in addition to a single web site and reserving system from October 2023. For continental travellers, this may enhance ease of reserving direct and connecting journeys to London and for UK passengers it is going to provide easy, seamless connections between London and German locations together with Cologne.

With the alliance legally accomplished on 1^st May 2022, as we speak marks a milestone within the bringing collectively of the 2 companies. Eurostar Group’s CEO Gwendoline Cazenave, who joined the enterprise in October, has 20 years of expertise in rail transport and is keen about driving ahead the enterprise’s sustainable future. “We are excited to unveil our new brand today which will raise our visibility, help us become the backbone of sustainable high-speed rail in Europe, and support us in our ambition to double the number of passengers over the next decade. Our customers will be able to experience the same quality of service they know and love across our unified network, linking iconic business and leisure destinations across five European countries. As Eurostar Group we are in a unique position to spark the next chapter for rail travel, to truly drive the modal shift from road and air to rail.”

Christophe Fanichet, CEO of SNCF Voyageurs stated: “We are proud to be engaged in Eurostar Group, the world’s main high-speed rail firm. This new Eurostar brand, with its unified community, is on the coronary heart of our ambition to allow worldwide rail growth and to double its modal share by 2030. We have all the things we have to succeed on this fantastic problem!”

Alain Krakovitch, Chairman of the Board of Directors, Eurostar Group stated: “We set out a bold ambition: increase the number of passengers from 19 million in 2019 to 30 million in 2030. And accelerate the shift from air and road travel to high-speed rail travel on the combined Eurostar and Thalys network. We knew that the challenge of climate change and Europe’s growing demand for eco-responsible and sustainable travel presents a great opportunity for both companies in terms of development in the long term.”

Emmanuel Jaclot, Executive Vice-President and Head of Infrastructure, CDPQ, added: “The unified brand and commitment to carry 30 million passengers a year by 2030 mark an inspiring new chapter for Eurostar Group, and more broadly, for sustainable mobility in Europe. At a time when every action counts, CDPQ is proud to accelerate the decarbonization of transport in Europe with its portfolio companies, such as Eurostar, which we have been supporting since 2015.”

Sophie Dutordoir, CEO SNCB, stated: “The unveiling of the new brand marks not only a firm determination to enter a new phase of high-speed rail beneficial to existing and new clients, but at the same time strengthens the central role of Brussels, the headquarters of Eurostar Group, as linchpin of rail connectivity and sustainable travel in Europe. This exciting new phase of rail travel is timely as it constitutes an indispensable building block for Europe’s sustainability goals”.

The new brand id was created by DesignStudio primarily based on the heritage of Eurostar and Thalys, match for the digital age and designed to assist the enterprise develop. It is deployed in a palette of ten colors, bringing in hotter shades consultant of the Thalys brand and might be rolled out from October 2023.

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