Dusit International introduces two new hotel brands – ‘Dusit Collection’ and ‘Devarana – Dusit Retreats’

The put up Dusit International introduces two new hotel brands – ‘Dusit Collection’ and ‘Devarana – Dusit Retreats’ appeared first on TD (Travel Daily Media) Travel Daily Media.

Dusit International, considered one of Thailand’s main hotel and property growth corporations, has introduced the enlargement of its esteemed hotel model lineup with the launch of two new brands: Dusit Collection and Devarana – Dusit Retreats.

Devarana – Dusit Retreats goals to ship enriching and transformational keep experiences within the ultra-luxury section

Building on the energy of Dusit’s current portfolio, which encompasses Dusit Thani (luxurious), Dusit Suites (higher upscale), dusitD2 (upscale), Dusit Princess (higher midscale), ASAI Hotels (midscale life-style), and Elite Havens (luxurious villa leases), the new brands lengthen Dusit’s attain throughout the lodging spectrum to ship contemporary and immersive experiences for friends. They additionally open new avenues for Dusit to enter untapped markets, furthering its world enlargement goals.

Serving as a mushy model that may be utilized to distinctive, standalone properties with distinctive tales to inform, Dusit Collection immediately faucets into rising world demand for distinctive and genuine journey experiences and represents a complicated and personalised strategy to property growth, service, and visitor engagement.

Focusing on the higher upscale and luxurious segments, Dusit Collection has been envisaged to comprise a thoughtfully curated number of charming inns in iconic locations, every distinguished by their distinctive structure, tasteful design, and distinctive locales brimming with profound and memorable moments.

The Dusit Collection idea additionally permits homeowners of iconic properties to safeguard the individuality and attraction of their institutions whereas seamlessly integrating into the Dusit household, all with out the complexities of rebranding or intensive renovations sometimes related to Dusit’s established core brands.

“This streamlined, cost-effective model has numerous benefits for all stakeholders,” stated  Gilles Cretallaz, COO, Dusit International. “Owners immediately gain access to our robust commercial support and seasoned management expertise while maintaining the distinct look and feel of their properties. Dusit benefits from an agile market entry strategy and can cultivate substantial value from properties that don’t precisely fit our core brands. Most importantly, our guests benefit from new opportunities to forge deep bonds with destinations at distinctive properties steeped in history and character.”

From former palaces in historic cities to boutique seaside sanctuaries, from Asia to the Middle East to Europe and past, Dusit is actively exploring a number of alternatives for luxurious Dusit Collection properties, and with sturdy curiosity from numerous events, the corporate expects to announce its first official signings quickly.

The second new model Dusit has launched is a reimagining of its former luxurious model, Devarana, which has been renamed Devarana – Dusit Retreats and enhanced to ship enriching and transformational keep experiences within the ultra-luxury section.

Fully embracing the success of Dusit’s famend group-wide wellness idea, Devarana Wellness, which uniquely weaves well-being components all through the whole visitor expertise at Dusit Hotels and Resorts worldwide, Devarana – Dusit Retreats goals to take this holistic strategy even additional by delivering bespoke therapeutic experiences at personal sanctuaries in unique locations across the globe.

Inspired by conventional Thai wellness ideas and absolutely embracing sustainable and regenerative journey, Devarana – Dusit Retreats will concentrate on assembly the aspirational wants of friends and ship a singular synergy of nature, group, historic therapeutic ideas, regenerative areas, spectacular structure and design, and curated actions and wellness programmes that delight discerning travellers on a deeply private stage.

The first property beneath Devarana – Dusit Retreats, a rebranding of considered one of Dusit’s current properties in China, is slated to open this October. Based on present curiosity within the model, Mr Cretallaz expects Dusit to signal a number of Devarana – Dusit Retreats earlier than the top of the yr.

“The response to Devarana – Dusit Retreats from potential partners has been fantastic, and discussions are already underway to formalise agreements for properties in Europe, the Middle East, and several locations in China,” he stated. “The global pandemic propelled wellness into the mainstream, and the wellness industry is projected to sustain its remarkable growth far into the future. Capitalising on our expertise and optimising our know-how in this area, we are ideally positioned to deliver a hotel product that puts well-being and transformative experiences at its core, ensuring enduring value for all stakeholders involved.”

Dusit’s portfolio presently includes 55 properties working beneath Dusit Hotels and Resorts, and over 240 luxurious villas beneath Elite Havens, throughout 19 nations. More than 60 Dusit Hotels and Resorts are within the pipeline, and 22 further signings are focused this yr.

“In response to the profound impact of the global pandemic, we recognised the importance of refining our brand portfolio to resonate with evolving market demands and help drive expansion in the post-pandemic world,” stated Cretallaz. “Over the past few years, we have meticulously enhanced each of our brands to deliver additional convenience, experience, and value for our guests. Today, with the introduction of Dusit Collection and Devarana – Dusit Retreats, we are delighted to expand our offerings even further across the lodging spectrum, delivering an entire ecosystem of brands from boutique lifestyle to luxury wellness, all united by our signature Thai-inspired gracious hospitality. With this strong foundation in place, we are well-positioned to energise our future and look forward to many exciting openings to come.”

The put up Dusit International introduces two new hotel brands – ‘Dusit Collection’ and ‘Devarana – Dusit Retreats’ appeared first on Travel Daily Media.

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