Abu Dhabi launches revamped MICE programme

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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has introduced the launch of an enhanced Advantage Abu Dhabi Meetings & Incentives 2.0 programme. The announcement unveiled the most recent a part of DCT Abu Dhabi’s technique to additional stimulate the Meetings, Incentives, Conferences & Exhibitions (MICE) sector within the emirate post-pandemic.

With international locations more and more bidding and attracting company teams, the improved programme builds on the present Advantage Abu Dhabi Meetings & Incentives programme, which was launched in 2019, to supply extra value-adds and advantages to conferences and incentives organisers seeking to host occasions within the capital, as a way to stay aggressive because the MICE trade continues to reopen.

The programme encourages organisers to ‘Get The Advantage’, leveraging the UAE capital’s repute as delivering unrivalled hospitality on the planet’s most secure metropolis, a spot which affords in depth help alongside strategic initiatives and a vacation spot with a packed calendar of thrilling occasions.

The revamped programme varieties a part of a wider, ongoing technique to extend Abu Dhabi’s MICE market share and additional set up the emirate as one of many world’s main enterprise occasions locations. It follows the launch of a number of new initiatives, together with a latest collaboration with Etihad Airways to supply advantages to company teams seeking to maintain enterprise occasions within the capital, equivalent to discounted air-tickets, group reserving reductions, complimentary flights and particular flight charges for inspection journeys to Abu Dhabi.

Mubarak Al Shamisi, Director of Abu Dhabi Convention and Exhibition Bureau (ADCEB) at DCT Abu Dhabi, stated, “Our enhanced programme will enable us to continue to stand out in the sector, support our valued MICE groups and increase awareness of our destination as the gateway to the MENA region. We believe that the enhanced programme will benefit organisers and corporations convening events in Abu Dhabi and help them leverage the diverse offerings of the UAE capital.”

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