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The Surprising Reason Your Amazon Searches Are Returning More Confusing Results than Ever

If you wish to be reminded simply how tiny you might be, you might journey to a distant a part of the world and behold the evening sky, or stand atop a mountain and ponder its immensity, or you might attempt to discover the very best garlic press on Amazon.

Granted, there are numerous extra stars within the evening sky than the 300 or so garlic presses seen on Amazon’s U.S. website. But wading by web page after web page of these listings, for gadgets with tens of 1000’s of collective opinions, is, like many searches on Amazon, more and more an train in frustration, despair and confusion.

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