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Some Ads Play on Streaming Services Even When the TV Is Off, Study Finds

Many commercials proceed to play on ad-supported streaming companies after viewers flip off their tv, new analysis reveals, an issue that’s inflicting an estimated waste of greater than $1 billion a yr for manufacturers.

The findings come as an ever-growing share of advert {dollars} is shifting from conventional TV to streaming platforms, a development that’s more likely to speed up now that trade giants Netflix and Walt Disney Disney+ have embraced the idea of providing an ad-supported version of their services.