Netflix Seeking Top Dollar for Brands to Advertise on Its Service

Netflix is wanting to cost manufacturers premium costs to promote on its coming ad-supported platform, in accordance to some advert patrons, an indication the streaming large is expecting strong interest from companies which have lengthy appeared to attain its viewers.

Executives from Netflix and Microsoft Corp., which is supplying the technology to facilitate the placement of video adverts on Netflix, met with some advert patrons final week, among the patrons stated. Netflix is in search of to cost advertisers roughly $65 for reaching 1,000 viewers, a measure generally known as CPM, or price per thousand, the patrons stated.