Meta, NCW partner with Farhan Akhtar’s MARD to boost for women safety online

New Delhi, Aug 17 (IANS) Meta and the National Commission for Women (NCW) on Wednesday partnered with actor Farhan Akhtar’s MARD (Men in opposition to Rape and Discrimination), to announce the launch of a reporting marketing campaign “Don’t Hesitate, Do Report, Stay Safe” to enhance the online safety of women.

The marketing campaign will deal with rising consciousness and data round instruments and sources out there to customers to report online abuse, inappropriate content material, or behaviour.

The marketing campaign has been launched in English alongside with 5 regional languages — Hindi, Bengali, Marathi, Kannada and Tamil. It will assist increase consciousness amongst customers on reporting the content material that they discover objectionable relatively than sharing it additional.

“With aDon’t Hesitate, Do Report, Stay Safe’ we’re assured we might be in a position to encourage extra folks to report online harms they see in opposition to women and partner with us in creating an empowering expertise for women throughout Facebook and Instagram,” stated Madhu Singh Sirohi, Head of Policy Programmes and Outreach, Facebook India (Meta), in an announcement.

Meta has additionally been a long-standing partner for the NCW on driving digital literacy initiatives together with an online useful resource centre to deal with matters like cyberbullying, cyberstalking and monetary frauds and coaching to successfully use online sources and grievance redressal mechanisms out there to women.

“To guarantee better safety of women on online platforms, customers want to be sensitised on how to safely report problematic content material. We are furthering our efforts at the moment with the launch of this marketing campaign to encourage increasingly customers to come ahead and assist cease online abuse confronted by women every day,a stated Rekha Sharma, NCW Chairperson.

Built in session with numerous main civil society organisations in India, the marketing campaign additionally goals to bust present myths comparable to “if I report nothing will occur” or “If I report, it won’t keep nameless”.

Further, the marketing campaign will assist customers perceive that once they report content material they’re answerable for their expertise on Facebook and Instagram.

“It is vital to increase your voice in opposition to online abuse and reporting content material, which is able to assist fight completely different types of harassment,” added Akhtar, Director, UN Women Goodwill Ambassador South Asia and Founder MARD Initiative.

Meta has at all times made efforts in creating an web which is safer and extra inclusive for women. Last 12 months, Meta launched StopNCII.org which empowers women internationally to fight and forestall the unfold of non-consensual intimate photos (NCII).

Meta additionally launched a Safety Hub for Women in English and 12 Indian languages that hosts all of the safety sources women want when navigating the platform.

(Except for the headline, the remainder of this IANS article is un-edited)

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