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Krafton unveils ‘Ana’, A Hyper-Realistic Metahuman Influencer: What’s Her Purpose?


Krafton, the corporate behind PUBG and BGMI has launched its AI-based digital human influencer referred to as  Ana. She has been made with Unreal Engine and is aimed toward being the face of Krafton’s Web 3 and Metaverse actions. Speaking of face, from the promo photos, she seems to have a hyper-realistic look and apparently can discuss, sing, and transfer like a human, because of rigging, deep studying, and hyperrealism. 

So…what can Ana truly do?

Purpose of Ana: Use Cases

While saying Ana, Krafton has shared that “ANA is designed to engage a global audience and help establish KRAFTON’s Web 3.0 ecosystem”. So, that reveals her function as an influencer within the current instances and the half she would play within the firm’s future targets associated to next-gen web and related companies.

The firm tells that it has been working internally together with Epic Games’ Unreal Engine to create Ana. It highlights the eye to element made in her “baby hairs”, “fluff on her skin”, “movement of the pupil, fine facial muscles and wrinkles”, and “the natural joint movement across the entire body”.

Additionally, because of superior voice synthesis, she is claimed to be able to singing.

Ana on BGMI

“ANA is a hyper-realistic virtual human created by KRAFTON’s unparalleled technology. We expect her to attract the interest and popularity of Gen Z around the world. ANA will release an original music track and expand her scope of activity as an influencer into various areas across entertainment and esports,” stated Josh Seokjin Shin, Head of the Creative Center of Krafton.

This isn’t the primary time we’re seeing one thing like her. Remember Samsung’s Sam? Let’s see whether or not Krafton’s digital human avatar is greater than meets the attention.

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