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Here is how Twitter is shaping consumer behaviour in India

New Delhi, Aug 30 (IANS) Twitter on Tuesday revealed, after analysing billions of tweets in India over a two-year interval, how three key tendencies are behind an underlying shift in consumer behaviour in the nation.

The ‘2022 Twitter Trends India’ report discovered three greatest tendencies rising to the highest of dialog: ‘Finance Goes Social’, ‘Fan-build Worlds’, and ‘Entrepreneurship Hits Peak Culture’.

“The report captures the themes and pursuits which are shaping consumer behaviour in the Indian market, and descriptions high tendencies for manufacturers to lean into to turn out to be part of conversations which are occurring proper now, and can proceed to develop,” stated Preetha Athrey, Director, Global Business Marketing, Twitter APAC.

The three tendencies have been noticed based mostly on an evaluation of billions of tweets from January 1 2020-December 31 2021.

‘Finance Goes Social’ signifies that as folks focus on and dive deeper into finance, associated conversations have gone up by 62 per cent in India.

“Communities of specialists and on a regular basis individuals are becoming a member of forces to share data, sparking a 185 per cent improve in monetary literacy discussions,” stated Twitter.

Conversations about cash have advanced, and ideas like decentralised finance (DeFi and crypto) and digital property have entered popular culture with NFT+Bollywood, Bollycoin, and Beyond Life rising as scorching subjects.

In the second development, Twitter noticed that followers now not simply comply with, they’re now calling the photographs.

As fan golf equipment take cost of the dialog to create worlds they wish to be part of, discussions round fandom have gone up by 47 per cent.

There has been a 22 per cent improve in discussions round entrepreneurship.

Founders are constructing private manufacturers, whereas in style references like #SharkTankIndiaMemes and #PeakBengaluru add humour and enjoyable to the dialog, the report discovered.

“What’s inspiring is to see a 40 per cent improve in girls becoming a member of the dialog, with the speak round feminine entrepreneurship going up by a whopping 269 per cent,” stated Twitter.

(Except for the headline, the remainder of this IANS article is un-edited)

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