Google to reduce ‘low-quality, unoriginal’ content in Search results

New Delhi, Aug 19 (IANS) Google is rolling out new updates to lower low-quality and unoriginal content in Search results, making it simpler for individuals to discover useful content.

A search rating replace known as the “Helpful Content Update” will begin rolling out globally to English language customers on August 22.

“We know individuals do not discover the content useful if it looks as if it was designed to entice clicks moderately than inform readers. So beginning subsequent week for English customers globally, we’re rolling out a sequence of enhancements to Search to make it simpler for individuals to discover useful content made particularly by and for individuals,” stated Danny Sullivan, Public Liaison for Search.

This replace will assist make it possible for “unoriginal, low-quality content would not rank extremely in Search, significantly for online-educational supplies, leisure, procuring, and tech-related content, he stated in a weblog put up late on Thursday.

The new rating replace joins an identical effort associated to rating higher high quality product assessment content over the previous 12 months, which will even obtain an replace.

Together, these launches are a part of a broader, ongoing effort to reduce low-quality content and make it simpler to discover content that feels genuine and helpful in Search, stated Google.

“For instance, should you seek for details about a brand new film, you will see extra results with distinctive, genuine info, so that you’re extra doubtless to learn one thing you have not seen earlier than,” the corporate knowledgeable.

Last 12 months, Google kicked off a sequence of updates to present extra useful, in-depth evaluations primarily based on first-hand experience in search results.

“We’ve continued to refine these programs, and in the approaching weeks, we’ll roll out one other replace to make it even simpler to discover high-quality, unique evaluations,” stated the corporate.

(Except for the headline, the remainder of this IANS article is un-edited)

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