Amazon’s ‘Thursday Night Football’ Coverage to Be Tracked by Nielsen

Amazon Inc. has struck a take care of Nielsen Holdings PLC to have the rankings agency measure its protection of “Thursday Night Football” video games on its Prime Video streaming platform, the 2 corporations stated.

The deal marks the primary time Nielsen will embrace rankings from a streaming service in its intently watched weekly television-viewing report, whose information is essential for figuring out the worth of business time. Amazon’s Prime Video streaming service has unique rights to the National Football League’s Thursday matchups beginning this coming season, and the corporate has informed advertisers its protection would get a giant viewers.