Amazon Has Been Slashing Private-Label Selection Amid Weak Sales

Amazon.com has began drastically lowering the variety of gadgets it sells underneath its personal manufacturers, and the corporate has mentioned the potential of exiting the private-label enterprise totally to alleviate regulatory stress, based on folks conversant in the matter.

Amazon’s private-label enterprise, with 243,000 merchandise throughout 45 totally different home manufacturers as of 2020, has been a supply of controversy as a result of it competes with different sellers on its platform. The choice to cut back the home manufacturers resulted partly from disappointing gross sales for lots of the gadgets, the folks mentioned. It additionally got here because the retail-and-technology large has confronted criticism lately from lawmakers and others that it typically gives advantages to its own brands on the expense of merchandise offered by different distributors on its web site.