Airtel Xstream Crosses 2 Million Paid Subscribers

Bharti Airtel on June 13, 2022 introduced that their paid video streaming service, Airtel Xstream, has hit the 2 million paid subscribers milestone inside a span of 100 days. For this motive, it’s reportedly the quickest rising OTT aggregator platform in India. Airtel Xstream provides the biggest bouquet of OTT platforms throughout TV and cell codecs in India. Subscribers can subscribe to a single OTT supplier from the choice for a minimal worth of Rs 148.

The Airtel Xstream Premium massive display format launched earlier within the 12 months, and for Rs 149 permits entry to over 10,500 films, reveals and Live TV from Airtel’s OTT companions, together with Sony LIV, Eros Now, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Ducobay, DicoTV and extra.

Top 5 films and net reveals on Airtel Xstream within the final month

According to Airtel, a good portion of the repeat recharges and subscriptions have been seen within the states of Maharashtra, Karnataka and Andhra Pradesh. The common viewing time on the Airtel Xstream platform is at the moment sitting at 150 minutes in line with the corporate and is persistently rising. Another fascinating statistic is the curiosity in native content material, as apparently, 80 per cent of the customers are coming from non-metros. 51 per cent of the time spent on Airtel Xstream was on sequence corresponding to Gullak, and Undekhi in line with Airtel, with the bulk curiosity in Northern areas. Movies got here in an in depth second at 49 per cent, with regional blockbusters like James taking the cake with most view time. Regional reveals and films are doing very properly on Airtel Xstream James (Kannada), Maandu (Tamil), and Aadavallu Meeku Joharlu (Telugu), are a number of the films which were trending on the platform within the high 5 spots for the final month. As you may see, these are all regional films, and in line with Airtel, there’s a excessive demand for these films all through India. SonyLive, Hungama, Eros Now and LionsGate are probably the most looked for content material companions on the OTT aggregator. Additionally, Airtel additionally has plans to advertise extra native expertise on the platform.

Airtel Xstream OTT statistics

• Most watched content material – Hindi (57 per cent) adopted by English, Tamil and Telegu
• Karnataka, Kerala, Andhra Pradesh, and Tamil Nadu choose spending time watching films (70 per cent) over net sequence.
• Most Popular dubbed content material in Hindi- James (Kannada movie dubbed to Hindi).
• The hottest dubbed films on the platform – are Greenland, 355 and John Wick from Lionsgate Play.
• Most demand for content material dubbed in Hindi comes from Delhi, Karnataka and Bihar.
• Scam 1992, Undekhi and Gullak from Sony Liv are the most-watched Hindi net sequence in Tamil Nadu, Andhra Pradesh and Kerala.
• Oruthee, Kallan Dsouza and Night Drive – most considered Malayalam content material exterior Kerala.