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Novant Health Notifies Patients of Potential Data Privacy Incident

WINSTON-SALEM, N.C., Aug. 19, 2022 /PRNewswire/ — Novant Health shared that, in an effort to be as clear as attainable, it’s mailing letters to some of its sufferers following attainable disclosure of protected well being data (PHI) ensuing from an incorrect configuration of a pixel, an internet monitoring software.

In May 2020, as our nation confronted the start of the COVID-19 pandemic, Novant Health launched a promotional marketing campaign to attach extra sufferers to the Novant Health MyChart affected person portal, with the objective of bettering entry to care by way of digital visits and supply elevated accessibility to counter the constraints of in-person care. This marketing campaign concerned Facebook ads and a Meta (Facebook guardian firm) monitoring pixel positioned on the Novant Health web site to assist perceive the success of these efforts on Facebook. A pixel is a bit of code that organizations generally use to measure exercise and experiences on their web site. In this case, the pixel was configured incorrectly and should have allowed sure personal data to be transmitted to Meta from the Novant Health web site and MyChart portal.

Immediately upon turning into conscious that the pixel had the potential to transmit unintended data to Meta, Novant Health disabled and eliminated the pixel as a precaution and started an investigation to study whether or not, and to what extent, data was transmitted. Based on that investigation, Novant Health decided on June 17, 2022, that it was attainable delicate data or PHI might need been disclosed to Meta, relying upon a person’s exercise inside the Novant Health web site and MyChart portal. This data probably included an impacted affected person’s: demographic data corresponding to electronic mail deal with, telephone quantity, pc IP deal with, and get in touch with data entered into Emergency Contacts or Advanced Care Planning; and knowledge corresponding to appointment sort and date, doctor chosen, button/menu picks, and/or content material typed into free textual content containers. The data didn’t embody Social Security numbers or different monetary data except it was typed right into a free textual content field by the person. The letter despatched to every affected person will particularly state whether or not such monetary data might have been concerned.

Based on its investigation, Novant Health is unaware of any improper use or tried use of any affected person data by Meta or some other third get together. According to Facebook’s Terms and Conditions, they’ve insurance policies and filters that block delicate private information and don’t incorporate that data into their Ad Manager. However, to be secure and clear, Novant Health is sending letters to all probably impacted sufferers, together with some who’re sufferers of unbiased physicians and services who use the Novant Health MyChart medical document. Novant Health has additionally carried out extra construction, governance and insurance policies across the use of pixels and is taking actions to make sure this doesn’t occur once more.

New Hanover Regional Medical Center sufferers usually are not impacted by this incident.

In addition to the assets shared, sufferers might name Novant Health at 704-561-6950 or go to Additionally, sufferers can also go to to study extra about greatest practices to guard their data on-line.

Novant Health takes privateness and the care of private data very severely and values affected person belief to maintain sufferers’ medical data personal. Novant Health will proceed to be as clear as attainable and supply data to sufferers.

About Novant Health

Novant Health is an built-in community of hospitals, doctor clinics and outpatient services that delivers a seamless and handy healthcare expertise to communities in North Carolina, South Carolina, and Georgia. The Novant Health community consists of greater than 1,800 physicians and over 35,000 staff members who present care at greater than 800 places, together with 15 hospitals and lots of of outpatient services and doctor clinics. In 2021, Novant Health offered greater than $1.1 billion in community benefit, together with monetary help and companies. 

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SOURCE Novant Health

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