Humana Completes CenterWell Home Health Rebrand

Four years after the preliminary acquisition of Kindred at Home, Humana Inc. (NYSE: HUM) has lastly accomplished its rebranding efforts. Kindred at Home is formally CenterWell Home Health.

Moving ahead, CenterWell Home Health is now the official title for greater than 350 areas of the house well being division serving 38 states. CenterWell Home Health will probably be united with Humana’s senior major care and pharmacy companies below a single model. 

“Integrating home health operations into Humana’s home solutions business remains on track as we continue to build and scale our value-based home health offering to improve patient health outcomes nationally,” Dr. Andy Agwunobi, president of Humana’s dwelling options phase, stated in a press assertion. “The rollout of the CenterWell Home Health brand reinforces our efforts to expand our home health capabilities to meet the needs of our patients.”

Overall, Humana’s rebranding effort was a three-phase technique. The firm accomplished section 1, which targeted on 7 states, in March. It accomplished section 2, which targeted on 14 states, in June.

“It’s gratifying to see our facilities transition to a brand that represents all the ways we keep people at the center,” Susan Benoit, president of CenterWell Home Health, stated in a press release. “Throughout the process, we have remained committed to ensuring that our associates, patients and providers experience a seamless transition, with the same care provided by the same clinicians our patients know and trust.”

Humana initially started its dealings with Kindred at Home again in 2018. At that point, the corporate acquired a 40% minority curiosity.

Last yr, Humana launched CenterWell Senior Primary Care because the model for its senior-focused major care facilities throughout the U.S. That identical yr, Humana accomplished the full acquisition of Kindred at Home. The deal was price $8.1 billion by way of enterprise worth.

Additionally, the deal coincided with a divestment of its hospice and private care companies choices, which was accomplished final month with non-public funding agency Clayton, Dubilier & Rice.

CDR is a New York- and London-based agency with a assorted portfolio of property. The group additionally has a longtime presence in well being care, however is a newcomer to hospice and post-acute care typically.

The hospice and private care divisions have been repackaged into the brand new standalone firm Gentiva, with former Kindred at Home CEO David Causby on the helm.

“Humana will continue to support the long-term success of these operations through our minority ownership and ongoing strategic partnership,” Susan Diamond, chief monetary officer of Humana, stated in a press release. “Hospice and palliative services play an important role in the full continuum of care, and we are confident that this new standalone company will continue to provide patients and their families with the resources and high-quality care they need.”