Fortune Launches Fortune Well™ in Collaboration with CVS Health
This main growth of Fortune’s areas of protection will attain readers at residence, in addition to in the workplace. Seizing upon rising curiosity and enthusiasm round wellness, Fortune Well will function a curated platform that may ship skilled journalism in useful, easy-to-use codecs to tell the well being decisions of Fortune’s readers, in addition to the greater than 100 million people who CVS Health reaches throughout its strains of companies.
In her announcement to Fortune workers concerning the launch of Fortune Well, Editor in Chief Alyson Shontell wrote, “Fortune Well marks a historic second for Fortune: we’re now not nearly enterprise. We at the moment are additionally a way of life vacation spot for executives.”
Fortune Well will embody a mixture of articles, movies, infographics, and model new Fortune rankings, together with one for the Best Places to Live for the Sandwich Generation, coming this fall. As a part of the collaboration, CVS Health may even get seats on Fortune Connect for choose workers, and complimentary subscriptions to Fortune Premium content material for his or her workers.
In an interview with Digiday, Fortune CEO Alan Murray defined, “More and extra individuals are recognizing that success is a multi-layered effort that requires you to be wholesome, and nicely, and of sound thoughts, and the pandemic actually made lots of people pay extra consideration to that. We more and more consider that success in life and success in enterprise go hand in hand.”
“People are extra centered on their well being and well-being than ever earlier than, and gaining access to partaking and correct info is important,” stated CVS Health President and CEO Karen S. Lynch. “Our collaboration will develop high-quality content material by means of a customized platform that may assist individuals make extra knowledgeable selections about their well being.”
To assist this new partnership, Fortune has employed Jennifer Fields, Deputy Editor, Wellness, to supervise the editorial content material. Fields involves Fortune with greater than 15 years of expertise creating well being and wellness programming for main digital and print manufacturers. She most lately served as govt editor, wellness and life-style, at POPSUGAR, the place she guided well being and health content material creation. Prior to that she was senior director of editorial growth at WebMD, the place she directed content material creation throughout the positioning, journal, and podcast. She has beforehand held roles at Hearst Digital Media, AOL Health, WW, and O, The Oprah Magazine.
Fortune drives the dialog about enterprise. With a worldwide perspective, the guiding knowledge of historical past, and an unflinching eye to the long run, we report and reveal the tales that matter at present—and that may matter much more tomorrow. With the trusted energy to convene and problem those that are shaping business, commerce, and society all over the world, Fortune lights the trail for international leaders—and offers them the instruments to make enterprise higher. For extra info, go to www.fortune.com.
About CVS Health
CVS Health is the main well being options firm, delivering care like nobody else can. We attain extra individuals and enhance the well being of communities throughout America by means of our native presence, digital channels, and over 300,000 devoted colleagues—together with greater than 40,000 physicians, pharmacists, nurses, and nurse practitioners. Wherever and at any time when individuals want us, we assist them with their well being—whether or not that is managing continual ailments, staying compliant with their drugs, or accessing reasonably priced well being and wellness companies in essentially the most handy methods. We assist individuals navigate the well being care system—and their private well being care—by bettering entry, reducing prices, and being a trusted accomplice for each significant second of well being. And we do all of it with coronary heart, each day. Learn extra at www.cvshealth.com.
Media Inquiries: Alison Klooster Director of Communications, FORTUNE +1 646-437-6613 [email protected]
