VF Corporation launches new design collective in Tokyo

The workplace would be the new residence for VF’s Dickies, Timberland, and Vans manufacturers in Japan, in addition to the newly created TDC group. The mission of the TDC is to strengthen VF’s dedication to infusing aspirational Japanese product design and craftsmanship into its world manufacturers, in accordance with a press launch.  

“Our TDC and brand teams in Japan are incredibly excited about our new home in the heart of Harajuku and the role it will play to drive a global brand halo through what we call our ‘Japan for Japan for the rest of the world’ strategy,” mentioned Mitch Whitaker, president of North Asia and Tokyo Design Collective. “We will use this new centre to inspire new design concepts that not only connect with the Japanese consumer but will translate and gain traction in other global markets as well.”

VF Corporation, a world chief in branded way of life attire, footwear, and equipment, has launched the Tokyo Design Collective (TDC) and new regional workplace in Tokyo’s Harajuku district, internationally recognised as a centre of Japanese youth tradition and vogue. The workplace would be the new residence for VF’s Dickies, Timberland, and Vans manufacturers in Japan.

The TDC will leverage the experience of an in-house design group in addition to a community of freelance designers, artists, and Japanese manufacturers to develop and promote new expressions of Japanese vogue. It may even function a world incubator for expertise and inspiration by way of a Design in Residence programme that can welcome designers from throughout VF’s world manufacturers to stay, work, and co-create collectively in this internationally recognised hub for Japanese streetwear tradition.  

The TDC’s absolutely resourced design studio is already engaged in a number of new initiatives throughout VF’s model portfolio, lots of which is able to launch later this yr.

“The launch of the new Tokyo Design Collective represents an exciting new chapter in the global expansion of the Dickies brand,” mentioned Lance Meller, world model president of Dickies. “We look forward to taking advantage of the incredible design talent and commitment to Japanese craftsmanship these teams will enable, as well as the valuable consumer insights we can capture in this trend-setting market to accelerate growth in Japan and markets around the world.”

Fibre2Fashion News Desk (NB)