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US’ Under Armour’s Curry Brand launches Bruce Lee-inspired shoe line



Basketball star Stephen Curry’s Curry Brand, powered by US’ Under Armour, in partnership with the Bruce Lee Family Companies, has introduced a shoe assortment honouring the Hollywood legend and martial artist. Key options embrace Bruce Lee-inspired designs throughout standard Curry Brand fashions, such because the lately launched Curry 11, the Curry 1 FloTro, and the brand new Curry SlipSpeed.

The collaboration, a 12 months and a half within the making, coincides with the fiftieth anniversaries of Bruce Lee’s passing and his landmark movie, ‘Enter the Dragon’, Under Armour and Curry Brand stated in a joint press launch.

Basketballer Stephen Curry’s Curry Brand and Under Armour, in partnership with Bruce Lee Family Companies, launched a shoe line honouring Bruce Lee.
The assortment options Bruce Lee-inspired designs on Curry Brand fashions, incorporating Lee’s artwork and elements-themed colourways.
Special editions are scheduled for the Lunar New Year and Curry’s birthday.

The first launch included the Curry 11 ‘Fire,’ Curry 1 FloTro Luxe ‘Earth,’ and the Curry SlipSpeed. The second launch, aligned with the Lunar New Year on January 5, will introduce the Curry 11 ‘Wind,’ Curry 11 ‘Future Dragon,’ and a brand new Curry SlipSpeed variant, with APAC area availability from January 5, 2024. A particular launch can also be deliberate for Stephen Curry’s birthday on March 14, with extra particulars anticipated in early 2024.

The assortment’s design, influenced by the 4 components of matter—wind, water, earth, and hearth—additionally incorporates Bruce Lee’s art work, a lesser-known facet of his expertise. Each design meticulously preserves sketches from Lee’s film scripts, with particular consideration to the unique sketches’ textures and particulars.

Moreover, the sneakers function distinctive easter eggs celebrating Lee’s profession, just like the ‘Fire’ Curry 11’s dragon-inspired gel print and the ‘Future Dragon’ Curry 11’s shattered glass design, paying homage to a well-known scene from ‘Enter the Dragon’.

The Curry Flow 8, launched in 2020, first echoed the connection between the legacies of Stephen Curry and Bruce Lee with its ‘Flow Like Water’ quote, impressed by Lee’s philosophy.

Fibre2Fashion News Desk (NB)




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