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US’ Ralph Lauren & Epic Games to launch digital apparel collection



US’ Ralph Lauren and Epic Games, the creator of the globally well-liked on-line recreation Fortnite, have partnered to debut a digital apparel and equipment collection launching within the Fortnite Item Shop, in addition to a bodily apparel capsule, impressed by the digital-first collection.

For the primary time in Ralph Lauren’s five-decade historical past, the Polo Pony has been specifically redesigned to commemorate the collaboration with Fortnite, a testomony to the corporate’s perception within the energy of the metaverse. In a primary for Ralph Lauren, the collection was concepted as a digital-first capsule, creatively influenced by a gaming design aesthetic. The digital outfits showcase Ralph Lauren’s signature artistry and craftsmanship, rendered in excessive constancy with extremely wealthy element, whereas the bodily capsule collection interprets the outfits into the true world. Underlining this interaction between digital and bodily, the Boot will come to life as a reproduction of the digital model proven within the Fortnite Outfits, and will probably be obtainable within the coming months, Ralph Lauren mentioned in a press launch.

US’ Ralph Lauren and Epic Games, the creator of the globally well-liked on-line recreation Fortnite, have introduced a convergence of two culture-defining manufacturers. The partnership will debut a digital apparel and equipment collection launching within the Fortnite Item Shop, in addition to a bodily apparel capsule, impressed by the digital-first collection.

In celebration of the launch, Ralph Lauren will host a sequence of activations to authentically interact the gaming group, together with a Twitch livestream launch occasion, and would be the first luxurious model to cohost a participant event in Fortnite. The collaboration builds on Ralph Lauren’s lengthy observe document in digital innovation and storytelling. From pioneering one of many first model e-commerce websites greater than 25 years in the past, to extra just lately delivering immersive digital experiences utilizing augmented actuality and launching distinctive digital merchandise, Ralph Lauren is pushing the boundaries of what it means to develop dynamic new worlds each in actual life and on-line.

Both the digital and bodily Polo Stadium collection attracts inspiration from the heritage of the model’s celebrated Stadium collection and Polo Sport line from the Nineteen Nineties, reimagined for the metaverse. The digital collection will debut two outfits, with alternate kinds, and extra in-game cosmetics that will probably be obtainable for buy within the Fortnite Item Shop starting November 5, 2022.

The bodily apparel capsule collection is accessible on the Ralph Lauren web site. An further product drop will launch globally on December 1, 2022, on the web site, The Ralph Lauren App, the Polo-67 App, in choose Ralph Lauren retail shops and specialty retailers together with Bodega, Citadium, Highsnobiety, BSTN, LVL Gaming hub, Beams and CMG Central World.

“Ralph Lauren has always designed dreams and created new worlds, and today, our collaboration with Fortnite will deliver a groundbreaking experience to a new community of next-generation players and consumers. Our partnership represents a completely fresh take on the Ralph Lauren brand, designing for the metaverse first, that is thoroughly focused on the future. We are excited to continue to lead digital exploration, building on our decades-long track record of pioneering innovation,” David Lauren, chief branding and innovation officer at Ralph Lauren, mentioned.

“Authentically expressing yourself is core to the player experience inside Fortnite. Ralph Lauren’s iconic ‘Polo’ design history together with the powerful versatility of Unreal Engine and the unmistakable style of Fortnite have resulted in an inspired campaign and timeless looks that Fortnite players worldwide are sure to love,” Adam Sussman, president at Epic Games, mentioned.

Fibre2Fashion News Desk (GK)



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