US’ OshKosh B’gosh enters metaverse with Super League Gaming

Carter’s, the most important branded marketer in North America of attire completely for infants and younger kids, has introduced OshKosh B’gosh’s first foray into the metaverse in partnership with Super League Gaming, a number one community of metaverse video games, experiences, and content material channels, because the unique accomplice within the new Roblox recreation, Fashion Runway.

Demonstrating how OshKosh B’gosh, the clothes model is evolving to endure by means of generations, this strategic collaboration will ship an genuine enhancement to widespread gameplay on the metaverse gaming platform, Carter’s stated in a press launch.

Fashion Runway avid gamers will be capable to customise avatars and create their very own kinds with their favorite OshKosh B’gosh attire inside the recreation by means of Roblox’s new layered clothes function set. Much of the OshKosh B’gosh clothes featured in Fashion Runway will likely be accessible to buy in actual life on the web site, simply in time for the back-to-school purchasing season.

Carter’s, the most important branded marketer in North America of attire completely for infants and younger kids, has introduced OshKosh B’gosh’s first foray into the metaverse in partnership with Super League Gaming, a number one community of metaverse video games, experiences, and content material channels, because the unique accomplice within the new Roblox recreation, ‘Fashion Runway.’

“Childhood fun looked a little different back when I was a kid wearing OshKosh B’gosh overalls. As we look at this next generation, OshKosh is the perfect brand to reimagine a moment of togetherness between today’s parents, who grew up wearing the brand, and their children. This venture into the metaverse is a first for OshKosh B’gosh and it marks a milestone in how we are reaching parents in a new, innovative way tied to a cultural moment. Super League’s expertise coupled with their relationships with top Roblox developers, makes them an ideal partner for the brand’s entry into the metaverse and engaging parents in a new way,” Jeff Jenkins, govt vp, international advertising and marketing, stated.

“Super League has been creating opportunities for parents to connect with their kids through gaming since our founding days. We are thrilled to be doing so in an entirely new way with the iconic children’s apparel brand, OshKosh B’gosh,” Matt Edelman, chief business officer of Super League, stated.

Fibre2Fashion News Desk (GK)