US Miami Fashion Week announces its metaverse debut

Miami Fashion Week (MIAFW) introduced its metaverse debut with the launch of L’atelier by MIAFW, a digital retail and academic idea that enables vogue lovers to collect within the metaverse, study sustainability, attend occasions and uncover the most recent vogue.

The vogue week was held from May 31 – June 5 and included a collection of in-person and digital occasions that concurrently happened in Miami and within the metaverse. Missoni and Naeem Khan had been among the manufacturers that showcased their collections in bodily runway reveals, whereas a Decentraland primarily based metaverse runway present happened on June 3 that includes digital vogue from a Dressx and MTA Kollectiff collaboration. These activations included AR appears to be like from Dressx for company of the week’s bodily occasions. Guests had been additionally in a position to discover the digital constructing and the world of AR vogue. The activations that happened had been carried out by The Metaverse Group, a Tokens.com affiliated firm.

“MIAFW has at all times been on the forefront of sustainability and know-how. The way forward for vogue is digital, and with this yr’s introduction of L’atelier by MIAFW we had been in a position to convey this expertise to vogue lovers world wide,” mentioned Lourdes Fernandez-Velasco, MIAFW artistic director.

Miami Fashion Week (MIAFW) introduced its metaverse debut with the launch of L’atelier by MIAFW, a digital retail and academic idea that enables vogue lovers to collect within the metaverse, study sustainability, attend occasions and uncover the most recent vogue. The vogue week was held from May 31 – June 5 with bodily and digital occasions.

“MIAFW is the primary world vogue week to bridge the physical-first vogue trade to digital-first web3 designers and types collectively by launching a number of metaverse activations and experiences congruent with the week’s occasions,” mentioned Megan Kaspar, lead of the Digital Fashion Council to Miami Fashion Week.

On June 5, a sustainability + tech panel focussed on the way forward for vogue and the metaverse permitting company from world wide to hitch on the rooftop of this distinctive area in Decentraland. Gabriela Smith (Upcycle Project) moderated a panel, with Leanne Elliott Young, founding father of the Institute of Digital Fashion, Natalia Modenova and Daria Shapovalova from DressX. The programme concluded with a Q&A by Marta Corbí and Derek Stinson from Ontier who talked about inserting manufacturers into the metaverse. MIAFW may also be rolling out know-how to advocate for the secondhand market this yr.

Fibre2Fashion News Desk (HO)