US’ HanesBrands announces primary apparel partnership with USC

HanesManufacturers (HBI), the most important provider of collegiate fan apparel, has introduced a primary apparel partnership with the University of Southern California (USC). The ten-year settlement provides HBI unique rights within the mass and mid-tier retail channels to develop consumer-driven collections of fan apparel that may broaden the University’s retail footprint.

The settlement is along with USC’s current relationship with Nike, which is the official clothing store of the 21 varsity Trojan sports activities and supplier of fan merchandise.

HBI, which owns the long-lasting Champion and Hanes manufacturers, in addition to the eco-forward Alternative Apparel model, will design, manufacture and distribute an expansive assortment of males’s, ladies’s, unisex, youth, toddler and toddler fan apparel. HBI will create particular activations and enhanced retail displays starting in January 2023. The firm brings in-house design experience, manufacturing proficiency and a dedication to accountable, clear manufacturing with a deal with individuals, planet, and product, the corporate mentioned in a media assertion.

HanesManufacturers (HBI), the most important provider of collegiate fan apparel, has introduced a primary apparel partnership with the University of Southern California (USC). The ten-year settlement provides HBI unique rights within the mass and mid-tier retail channels to develop consumer-driven collections of fan apparel that may broaden the University’s retail footprint.

USC joins the University of Texas, The Ohio State University, University of North Carolina, University of Georgia, Villanova, University of South Carolina, and University of Cincinnati as primary apparel companions with HBI.

“USC has a proud heritage, and we’re thrilled to support the school in supplying fan apparel that consumers will love. Our iconic brands and unmatched products resonate with consumers around the world and will help enhance fan engagement for USC,” John Fryer, HBI president of licensed sports activities apparel, mentioned in a press release.

“We are excited to enter into a long-term partnership with HBI. Their collection of iconic brands, retail success, and commitment to sustainability and responsible sourcing makes them a great fit for USC. We’re confident in HBI’s ability to service our growing market of fans, alumni, and students with quality apparel offerings,” Matt Curran, USC director of emblems and licensing, mentioned.

Fibre2Fashion News Desk (GK)