US’ Forever21 collaborates with Barbie for collection in metaverse

American style retailer Forever21 has collaborated with the worldwide toy model, Barbie, for a restricted version collection which will likely be obtainable concurrently in-store, on-line and in metaverse on Forever21 store metropolis on Roblox.

The collection features a vary of classic styled attire objects, swim, sleepwear, magnificence, and equipment in addition to house décor, impressed by Barbie Dreamhouse. Forever21’s Roblox expertise was created in partnership with the Virtual Brand Group (VBG), a web3 clothier, recreation developer and retailer that creates immersive metaverse experiences.

The Forever21 x Barbie collection replicates its real-life inspiration and marketing campaign utilizing Roblox’s newest layered clothes expertise for 3D clothes that matches any avatar physique kind. The designs characteristic real-world materials and particulars.

American style retailer, Forever21, not too long ago collaborated with the worldwide toy model, Barbie, for a restricted version collection which will likely be obtainable concurrently in-store, on-line and in metaverse on Forever21 store metropolis on Roblox. The collection features a vary of classic styled attire objects, swim, sleepwear, magnificence, and equipment.

“Barbie, a SoCal native plays in the same inclusive, empowering and fashionable space that our customers love, appreciate and have come to expect from our business. We are thrilled to offer shoppers unexpected line extensions that include Barbie in store and online and virtual fashions in the metaverse. This was the perfect collection to launch first, under our Forever LA umbrella” stated Winnie Park, CEO at Forever21.

Available in any respect Forever21 places, the Barbie Summer 2022 collection celebrates inclusive style with sizes starting from XS as much as 3XL and gives an extra assortment for youngsters.

Fibre2Fashion News Desk (HO)