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US designer Ulla Johnson partners with Archive for resale programme



Womenswear model Ulla Johnson has partnered with Archive, which powers customised resale for essentially the most progressive vogue manufacturers, to launch Ulla Johnson PreLoved. The new programme introduces first-of-their-kind choices that deliver personalisation and clienteling to the resale expertise, together with a ‘Heart’s Desire’ function that lets clients put in requests for Ulla’s workforce to look for ‘those that bought away’ from previous seasons and ‘Ulla’s Archive’, that includes items from the designer’s private assortment, with gross sales proceeds going to Dress for Success, a world non-profit organisation devoted to empowering girls.

“We are thrilled to launch Ulla Johnson PreLoved in partnership with Archive and give our customers access to sought-after pieces from seasons past and present, including items from my own closet,” mentioned Ulla Johnson, founder and inventive director of the Ulla Johnson model. “Archive’s breadth of offerings and ease of integration have enabled us to create a one-of-a-kind programme that feels authentic to the Ulla brand and that we can continue to grow in the future.”

Ulla Johnson has taken a step to sustainable vogue by partnering with Archive to launch Ulla Johnson PreLoved. It not solely permits clients to entry sought-after items from previous seasons but in addition incorporates personalisation and clienteling. The “Heart’s Desire” function is a novel contact that lets clients request objects that they might have missed out.

As shopper demand for resale grows, Archive is enabling main manufacturers to simply incorporate customised, branded resale experiences into their companies to drive income, buyer acquisition and loyalty. The firm helps a wide range of resale fashions that progressive manufacturers like Ulla Johnson can shortly swap on as they scale their re-commerce programmes.

The Ulla Johnson PreLoved programme allows the model to increase the lifetime of its thoughtfully crafted ready-to-wear items and equipment and to deepen its dedication to creating vogue extra sustainable and moral. The programme is initially launching with a peer-to-peer providing that allows clients to simply record their secondhand objects after which depend on Archive’s expertise to robotically add brand-approved pictures and merchandise descriptions. Sellers have the choice to redeem their earnings for money or credit score that they will then use towards their subsequent Ulla Johnson buy, the model mentioned in a press launch.

“Ulla Johnson is an inspiring designer who creates ‘future heirlooms’ that are crafted with care and that are meant to live many lives,” mentioned Emily Gittins, CEO and co-founder of Archive. “We’re extremely proud to partner with her to launch a customised resale programme that gives shoppers an easy way to buy and sell preloved Ulla Johnson items and, ultimately, help create a more circular fashion economy.”

Fibre2Fashion News Desk (RR)




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