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US company Xcel Brands, Christie Brinkley form joint venture

Xcel Brands, a media and client merchandise company with experience in livestream buying and social commerce, has introduced its newly fashioned joint venture with supermodel, actress and entrepreneur, Christie Brinkley to develop TWRHLL, a life-style and attire model, for distribution in retail and livestream channels. Initial launch of TWRHLL is anticipated within the spring of 2024. Christie Brinkley will function the general public face and voice of the model, together with showing on broadcast and streaming providers.

“I’m thrilled to accomplice with the crew at Xcel Brands to collaborate and launch TWRHLL, a model impressed by my a few years in vogue and the timeless model of my house, Towerhill. We goal to give attention to inclusivity and enjoyable vogue,” mentioned Brinkley. “I need to encourage ladies at any age and with any physique kind to confidently put on merchandise that assist their particular person traits. TWRHLL is a model particularly tailor-made to those efforts and I’m excited to attach personally with customers throughout retail and livestream channels.”

Xcel Brands has partnered with Christie Brinkley to launch TWRHLL, a life-style and attire model, utilising experience in livestream buying.
Set to debut in spring 2024, TWRHLL goals for inclusivity and enjoyable vogue, with Brinkley because the model’s public face.
Xcel Brands sees Brinkley as a great accomplice to strengthen its retail technique and interact customers.

“Brinkley is an icon, whose timeless class stays on the forefront of vogue,” mentioned Robert W D’Loren, chairman and chief govt officer of Xcel Brands. “She is the right accomplice for Xcel Brands, as we proceed to construct a dynamic roster of manufacturers supported by vibrant personalities that drive our retail technique and set up highly effective connections to customers by live-selling channels.”

Xcel Brands is among the largest attire suppliers inside the interactive TV market and is strategically investing in livestreaming expertise platforms and partnerships. In addition to TWRHLL by Christie Brinkley, Xcel Brands owns C. Wonder by Christian Siriano, Halston, Judith Ripka and LOGO by Lori Goldstein manufacturers. It additionally owns stakes in Isaac Mizrahi and Longaberger.  

Fibre2Fashion News Desk (RR)

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