UK’s Timberland & Epic Games unveil innovative experience in Fortnite

UK-based model Timberland, in partnership with Epic Games’ Unreal Engine and Conceptkicks, has launched an innovative experience that blends the bodily and digital worlds to have interaction shoppers. Centered on Timberland’s Construct: 10061 programme, the partnership invitations gamers and footwear afficionados to enter the universe of design, creation and innovation, highlighted by an immersive gaming experience in Fortnite.

The Construct: 10061 Fortnite experience was launched at Timberland’s flagship Orefici11 retailer throughout Milan Design Week.

Elements of the undertaking embody Timberland Design Lab and Maker Space; Meta Design Workshop; and Timberland Parkour Trails.

UK-based model Timberland, in partnership with Epic Games’ Unreal Engine and Conceptkicks, has launched an innovative experience that blends the bodily and digital worlds to have interaction shoppers. Centered on Timberland’s Construct: 10061 programme, the partnership invitations gamers and footwear afficionados to enter the universe of design and innovation.

The different components are Metaboots in AR and Prototype Boots, in AR. The Forest Metaboot was recreated in excessive constancy utilizing Unreal Engine and is viewable and accessible in AR by way of Sketchfab. The AR boot seems towards backdrops modeled after the Forest biome and constructed utilizing Unreal Engine’s Quixel Megascans. Eight bodily prototypes from a latest IRL workshop have additionally been scanned and positioned towards biome-inspired backdrops utilizing Unreal Engine-powered Twinmotion and Quixel Megascans. These are additionally accessible in AR by way of Sketchfab.

“Timberland was built on a foundation of footwear innovation; our partnership with Epic Games’ Unreal Engine allows us to explore new dimensions as we envision the future of bootmaking and boot culture. We’ve brought the collaboration model into the metaverse by inviting innovators such as Daniel Bailey, Zixiong Wei and Aisha Kujk to co-create Metaboots with our own ACE designers, in Fortnite. At the same time, we’re inviting consumers into the world of design innovation within an amazing Fortnite experience. The possibilities to connect in the metaverse are endless,” mentioned Drieke Leenknegt, chief advertising officer for Timberland.

“Timberland has built a legacy around some of the most beloved products in footwear, in large part thanks to their innovative, forward-thinking mindset. Through the usage of Unreal Engine-based tools and virtual worlds, brand enthusiasts have the chance to engage with Timberland boots in ways not possible today, while designers are able to create and collaborate in completely new ways, with the help of real-time 3D technology,” mentioned Raffaella Camera, head of Brands at Unreal Engine, Epic Games.

Timberland boots in methods Started in 2018, every year Construct: 10061 brings collectively one of the best footwear innovators and creators from around the globe to rethink and push the boundaries of bootmaking. For S22, Construct enters the metaverse for the primary time.

“By connecting artists and creatives from different industries, we challenge and learn from each other and often have ideas we’d never come up with by ourselves,” mentioned Daniel Bailey, founder and inventive director of Conceptkicks.

The artistic technique in bringing Construct: 10061 into Fortnite was led by Metavision. “For this project, we were really interested in capturing the design process and showing how the Metaboots came to life. It has been a great pleasure to collaborate with creators from different disciplines at BeyondCreative and Construct, learn about each other’s styles and influences, and create some amazing things. Metavision is focused on finding new ways to engage with audiences and tell stories in the metaverse and it’s been fantastic to work with Timberland and partners who share this ethos,” mentioned Luke Price, co-founder and inventive director of Metavision.

Fibre2Fashion News Desk (HO)