UK’s Burberry launches virtual handbag collection on Roblox

British luxurious vogue home Burberry has launched a virtual handbag collection on on-line gaming platform Roblox. The challenge is in collaboration with Builder_Boy, one in every of Roblox group’s digital vogue designers. Inspired from the model’s traditional Lola bag, the unique limited-edition Lola vary contains 5 purses in experimental designs.

Based on the themes of journey and playful aesthetics, the 5 virtual purses can be normal from uncommon supplies together with clouds, water, and wild foliage, based on a press launch. Community members can accessorise their avatars with the handbag as they navigate the user-generated worlds on the Roblox platform. Each virtual handbag may even include an unique emote, which is a particular motion that avatars can carry out on Roblox. This emote can be out there to customers totally free for a restricted interval. Different actions will complement every handbag’s design theme.

“We are thrilled to partner with Roblox to share a virtual handbag collection and to bring our iconic Lola bag to life in an entirely new creative way. The expression of our digital personas is a fascinating concept and one which we know is increasingly important to our customers. Roblox is a platform built on imagination, community and creativity pillars which are central to our brand, and we’re delighted to bring our virtual products to this community,” Rachel Waller, vp channel innovation at Burberry, stated in a press release.

British luxurious vogue home Burberry has launched a virtual handbag collection on on-line gaming platform Roblox. The challenge is in collaboration with Builder Boy, one in every of Roblox group’s digital vogue designers. Inspired from the model’s traditional Lola bag, the unique limited-edition Lola vary contains 5 purses in experimental designs.

“For our global community of over 50 million daily active users, self-expression through digital fashion and personalisation of avatars is an important part of their day-to-day experience on the platform,” stated Christina Wootton, vp of world partnerships, Roblox. “Roblox enables people to be whoever they want to be, create and experiment with personal style and fashion. We are excited to welcome Burberry to our platform with this creative accessory line that expands our already vast collection of avatar personalisation options with luxury items created in collaboration with our community.”

One limited-edition virtual Lola handbag and an accompanying emote are being launched over a five-day interval for buy within the Roblox Avatar Marketplace until July 15, 2022, the corporate stated. Each handbag and emote can be out there on the market for less than 24 hours and will be owned on the Roblox platform.

Fibre2Fashion News Desk (NB)