Sportswear brand Nike opens new retail concept in Seoul

Sportswear brand Nike’s new retail concept Nike Style has now opened in Seoul. It will serve a distinct sport life-style viewers via the lens of fashion, that includes gender-agnostic zones for fleece, tops, footwear, equipment and different style-led collections. Consumers can store for seasonal merchandise in addition to regionally curated collections which can be resonant to the world.

This first door is situated in the Hongdae neighbourhood, identified for its artwork, music, dance, and trend tradition, surrounded by native retailers, golf equipment and leisure. Nike has launched lots of its most revolutionary retail ideas and experiences in Seoul, together with Nike Rise, which bridges digital and bodily to create immersive retailer experiences, and now Nike Style. The Hongdae neighborhood holds a robust relationship with the sneaker and neighborhood-retail group. With the Style retail concept, Nike helps broaden the aperture of sport retail tradition by persevering with to mix bodily and digital experiences.

A key focus of the door is the way it affords distinctive digital-physical areas for shoppers to specific their private model collectively. A content material studio for native creatives, product specialists, and consumers opens up house for the group to create content material on their very own social media channels with customisable backdrops. Throughout the shop, QR codes supply augmented actuality experiences associated to product innovation and even the encompassing artwork installations. The Style door delivers different distinctive group experiences like Nike By You workshops and SNKRS Lounge occasions for Nike members celebrating native sneaker tradition, Nike stated in a press launch.

Nike’s new retail concept Nike Style has now opened in Seoul. It will serve a definite sport life-style viewers via the lens of fashion, that includes gender-agnostic zones for fleece, tops, footwear, equipment and different style-led collections. Consumers can store for seasonal merchandise in addition to regionally curated collections which can be resonant to the world.

The Nike Style concept is ready to increase each regionally and internationally. A second Nike Style door will open in Shanghai in Fall 2022. Following the preliminary doorways in Korea and China, the Nike Style concept will increase into different international locations in the longer term.

Fibre2Fashion News Desk (RR)