Under the theme of “Biosphere-Technosphere”, the Neonyt Fashion Show took as its topic the interaction between mankind and the setting; the weather of water, air and earth in a conflict with our industrialised, digitalised world. In 31 multi-brand seems and a multimedia runway some 50 manufacturers confirmed the way forward for (sustainable) fashion.
The focus of the Neonyt Fashion Show was on the hyperlink between nature and its parts of water, air and earth and every part which human beings create – from infrastructure to structure, industrial agriculture and the digital world. The mixture of those apparently controversial topics ranged throughout the entire spectrum as much as the current age of our earth, the Anthropocene, in which human beings have develop into some of the necessary components influencing organic, geological and atmospheric processes on earth.
Under the theme of “Biosphere-Technosphere”, the latest Neonyt Fashion Show took as its topic the interaction between mankind and the setting; the weather of water, air and earth in a conflict with our industrialised, digitalised world. In 31 multi-brand seems and a multimedia runway some 50 manufacturers confirmed the way forward for (sustainable) fashion.
“I am glad to have realised a wonderful Neonyt Fashion Show, with Biosphere-Technosphere as its subject,” stated Magdalena Schaffrin, founder and CEO of studio MM04. “In conceptual terms we have linked both worlds in the staging and the organically sculptural looks, showing contemporary avant garde and extravagant collection pieces.”
The Neonyt Fashion Show was designed by studio MM04 and commissioned by Messe Frankfurt. The presenting accomplice was the natural-cosmetics model Dr Hauschka. 31 multi-brand seems had been featured on the Neonyt Fashion Show – from small impartial manufacturers and newcomer labels, to internationally established manufacturers, to designer items, curated by the well-known stylist Claudia Hofmann, organiser stated in a press launch.
At the present, the biosphere was represented principally by way of the silhouettes and constructions in the seems, in addition to by the natural and regenerative supplies, from which a big a part of the items in the gathering had been produced. Thus, on the Neonyt Fashion Show solely organically grown or extra sustainable regenerative supplies had been allowed, which assist to guard useful sources reminiscent of clear water, power and land, thus contributing to a wholesome ecosystem.
The Technosphere, to which by definition human beings additionally belong, was portrayed in the present through a merger of the digital world with the true world through massive LED screens, on which digital content material could possibly be seen, plus close-ups and superimpositions of the seems on present. In the collections the Technosphere is ranged in the themes of recycling or recycled chemical fibres, clear use of chemical substances or in the technical cycle of the Cradle2Cradle idea. Visually, the Technosphere is portrayed in shining and reflecting surfaces, and in sportswear and out of doors types.
In all, some 50 manufacturers confirmed 31 seems overlaying a spread of established labels and upcoming avant garde manufacturers, together with Ai Komoto, Akjumii, Andy Wolf, Anna Auras, Antje Pugnat, Arys, Ayede, Catalouge of Disguise by Tanja Bombach, Céline Breton, Chika Takahashi, Clean Waves, Damur, Ecoalf, Fade Out Label, Falke, Florentina Leitner, Good Guys Don’t Wear Leather, Hell Hell Studio, KC Dubbick, Lanius, Laura Gerte, Maison Baum, Maximilian Mogg, MCM x Selassie, Muntinøus by Pino Pipoli, Myfassbender, Nat-2, Neubau, Nightboutique, PB 0110, Plas Collective, Pool Berlin, Provincia Studio, Save the Duck x Edward Crutchley, Souvenir Official x Ajobyajo, Spaccio Maglieria, Spatz Hutdesign, Timberland, Tiziano Guardini, Tizz & Tonic, Trakatan, Tribal Hotel, Trippen, Tuuli-Tytti Koivula, Uncommon Matters, Virginia Evangelista, Virón, Vitelli, Vladimir Karaleev and Wunderwerk.
The viewers included individuals from business and authorities, plus business insiders from the fashion and sustainability sector. Buyers, designers and artists had been likewise current, in addition to the (inter)nationwide commerce press, every day newspapers, fashion magazines, content material creators, TV and radio.
Fibre2Fashion News Desk (RR)
