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Italy’s Prada joins Adobe to personalise in-store, digital experiences

Italian luxurious style home Prada Group and Adobe have introduced an enhanced partnership to allow real-time personalisation and enhance income, elevating the worldwide luxurious group’s buyer experiences throughout all digital and bodily retail properties. The partnership spans Prada Group’s vary of manufacturers, together with Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi, and Luna Rossa.

Prada will leverage Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, a part of the Adobe Experience Cloud, to mix huge quantities of present information, creating unified buyer profiles and delivering personalised experiences throughout any channel in actual time. These instruments will permit the style model to ship related content material to clients on the moments that matter, Adobe and Prada mentioned in a joint press launch.

Prada and Adobe have partnered to allow real-time personalisation and enhance income for all of Prada’s manufacturers. Prada will use Adobe’s Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified buyer profiles and personalised experiences in real-time. The partnership may even use Adobe Creative Cloud purposes to design content material.

Customers who’ve opted in will allow gross sales assistants to know after they go to a retailer and their preferences, with the purpose of a richer personalised expertise. For instance, a buyer who has researched a bag on-line could also be invited to see the bag’s newest seasonal colors in particular person, the place a gross sales assistant shall be prepared to present a tailored expertise. After leaving the shop, the client will obtain suggestions based mostly on their buy, in-store expertise, and on-line profile.

Adobe Creative Cloud purposes allow manufacturers to design putting content material for advertising campaigns, product portfolios, and model activations. Looking forward on this course, Prada Group will proceed exploring Adobe’s newest modern applied sciences, together with Adobe Substance 3D, a part of Adobe Creative Cloud, to design retail simulations and create garment and accent prototypes utilizing bodily correct textiles, together with leathers, in an more and more sustainable and hyper-realistic means.

“Today we are happy to announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform, to further evolve the retail experience across all our brands. This will ensure we are able to engage and connect with each customer in the right place, at the right time, and with the right content,” mentioned Lorenzo Bertelli, Prada Group advertising director and head of company social accountability.

“At the heart of Prada Group’s identity is a passion for innovation, and a focus on the customer experience,” mentioned Luc Dammann, president of EMEA at Adobe. “The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalised customer experiences across in-store and digital worlds.”

Fibre2Fashion News Desk (NB)

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