Italy’s Prada hottest brand in The Lyst Index for Q4 2022

Italian trend home Prada is now the hottest brand in the world, shifting into the primary spot for the primary time on the Lyst Index in the fourth quarter (Q4) of 2022, with searches up 37 per cent this quarter. Gucci dropped to the second place, whereas Moncler rocketed 14 spots up the chart to take the third place. 

The different manufacturers that made it to the highest 10 on the Lyst Index are Miu Miu, Valentino, Bottega Veneta, Loewe, Dior, Dolce & Gabbana, and Saint Laurent, in accordance with a press launch by Lyst. 

Prada is now the hottest brand in the world, shifting into the primary spot for the primary time on the Lyst Index in the fourth quarter (Q4) of 2022, with searches up 37 per cent this quarter. Moncler rocketed 14 spots up the chart, and New New Bottega climbed an additional 5 locations. Balenciaga fell seven positions, whereas Gucci dropped into second place.

Raf Simons shuttered his personal brand, hypothesis continued on who will take the helm of Louis Vuitton menswear, and anticipation builds for the primary assortment from Daniel Lee for Burberry. At the top of the quarter, tributes had been paid to designer and activist Vivienne Westwood. 

Stepping up into fifteenth place—and with over 1.2 billion mentions on TikTok—Uggs has maintained a strong affect. Searches for its $140 extremely mini boots, which have been bought out throughout many retailers for many of the previous three months, have skyrocketed 82 per cent. In nineteenth place, Coach is shifting up because of an increase in demand for its extra accessibly priced purses over the gifting season, which have elevated in recognition amongst Gen Z customers. Alaïa and Mugler are this quarter’s breakout manufacturers to observe, the continued appreciation for archive Y2K trend propelling each labels into the highlight. 

Saint Laurent’s Icare bag is the hottest product of the quarter, with a 46 per cent spike in searches. Worn by Bella Hadid, Zoë Kravitz, Rosie Huntington-Whiteley, and Sydney Sweeney, the jumbo quilted bag has shortly reached ‘It’ standing and is inflicting a halo impact pattern for the bag class. Searches for totes are up 55 per cent this quarter. 

The different merchandise on the highest ten hottest merchandise checklist in Q4 2022 had been Prada’s brand slingbacks, Dr. Martens’ Leonore Chelsea boots, 16Arlington’ Solaria gown, Bottega Veneta’s Sardine bag, Acne Studio’s mohair checked scarf, Loewe’s padded bomber jacket, Mach & Mach’s double bow embellished court docket sneakers, Miu Miu’s logo-patch satin briefs, and Crocs x Salehe Bembury clogs. 

Brands and customers embraced the return of social gathering dressing over the vacation season, with trend lovers investing in assertion sequin items. Worn by Hailey Bieber, Jodie Turner-Smith, Paloma Elsesser, and Olivia Wilde, 16Arlington’s Solaria gown has turn out to be a favorite among the many trend set because of its sparkly design and horny key-hole cut-out, whereas Mach & Mach’s eye-catching bow sneakers have taken over social media with over 70.9 million views on TikTok. 

The Lyst Index is a quarterly rating of trend’s hottest manufacturers and merchandise.

Fibre2Fashion News Desk (NB)