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Italian fashion house Gucci & Germany’s Adidas launch new collection





Luxury fashion house Gucci and sportswear model Adidas have launched a new collection for the Exquisite Gucci runway, a mirror-filled house the place historic emblems are multiplied and metamorphised throughout sartorial streetwear. The cross-category choice portrays the kaleidoscopic aesthetic of Alessandro Michele by mixing the codes of Gucci and the historic sportswear model, Adidas.

For the launch, Alessandro Michele has envisioned a marketing campaign that takes inspiration straight from an archival 1979 Adidas catalogue. To animate the idea, a gridded template showcases a wide range of transferring imagery captured by Carlijn Jacobs. Against brightly colored backdrops, fashions stretch, run, or dance in place to a soundtrack of pensive phrases reminiscent of, ‘When your thoughts become reality, you understand what magic is’, Gucci mentioned in a press launch.  

The assemblage performs out throughout girls’s and males’s ready-to-wear, in addition to on baggage, sneakers, and way of life items. Throughout the choice, the GG monogram and Interlocking G combine with the Adidas Trefoil in vibrant prints, in addition to on jacquard materials. The purple and inexperienced Web of Gucci enhances the three stripes of Adidas. Pushing the collection additional into hybridised territory, ready-to-wear items echo the sporting apparel of a long time previous whereas portraying an simple modern character. Additionally, conventionally formal items like leather-based heels, suede loafers, and silk scarves are marked with informal codes. Beyond the usual choice, the expansive providing additionally contains some way of life objects together with a golf bag in two totally different variations.

Italy’s Gucci and Adidas have launched a new collection for the Exquisite Gucci runway, a mirror-filled house the place historic emblems are multiplied and metamorphised throughout sartorial streetwear. The cross-category choice portrays the kaleidoscopic aesthetic of Alessandro Michele by mixing the codes of Gucci and the historic sportswear model, Adidas.

Reflecting a shared dedication to innovation, progress, sustainability objectives, and collective motion, the collection options a number of items crafted with future-conscious materials fabrications together with polyester, cotton, and viscose. Furthermore, each bit comes with particular packaging that options the Adidas x Gucci emblem and that was strategically designed to cut back environmental influence, in line with Gucci.

The collection shall be distributed by means of designated shops, on-line on Gucci and thru ephemeral Gucci pop-ups, the place the areas shall be embellished with one of many geometric prints discovered within the providing. A devoted product choice will even be obtainable on the Adidas CONFIRMED app. 

Fibre2Fashion News Desk (GK)



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