Hong Kong’s Newchic announces 2022 fashion contest for designers

Newchic, Hong Kong’s fashion platform composed of manufacturers that commemorate variety, inclusion, and creativity, has launched its 2022 #ArtYourPossibility Contest. This yr’s occasion will run till August 21, 2022. The prime eight designers might be introduced on the weekend of August 13, 2022, and the ultimate prime 4 winners on the weekend of August 20, 2022.

Newchic launched its 2022 #ArtYourPossibility Contest after conversations with fashion creatives on the connection between artwork and social advocacy. Echoing Newchic’s tagline ‘make every uniqueness visible’ to uplift designers of all ranges of expertise, the corporate determined to ask 4 purpose-driven fashion manufacturers (Selfsow, Koyye, Mensclo, and Charmkpr) to co-create this yr’s competitors, the corporate mentioned in a press launch.

Newchic, Hong Kong’s fashion platform composed of manufacturers that commemorate variety, inclusion, and creativity, has launched its 2022 #ArtYourPossibility Contest. This yr’s occasion will run till August 21, 2022. The prime eight designers might be introduced on the weekend of August 13, 2022, and the ultimate prime 4 winners on the weekend of August 20, 2022.

Each of those 4 manufacturers focuses on a particular social mission along with supporting Newchic’s broader objective of selling uniqueness, expression, and multi-creativity – that’s, creativity that pulls from a spread of cultures and life experiences. Selfsow strives to advertise girls’s autonomy and independence; Koyee seeks to stress the equality of all communities; Mensclo advocates for a ‘less is more’ strategy to fashion; and Charmkpr celebrates the affect of cultural variety and appreciation on males’s fashion.

For this yr’s competitors, Newchic is trying for devoted creatives worldwide to share their designs — no fashion expertise required. The firm solely asks that contestants have a powerful ardour for sustainability and social justice causes.

After registering to enter the contest, designers can select as much as two themes based mostly on the 4 manufacturers’ mission. Designers could have 4 weeks to submit their portfolio, which incorporates six illustrations per theme and an outline of the story behind the design. After submissions shut, the general public could have the possibility to vote for their favorite submissions. Newchic will choose the highest eight finalists based mostly on this vote and coordinate 1:1 interviews with the designers. During the final week of the contest, Newchic will host an Instagram Live the place judges will overview the finalists’ designs in real-time and announce the highest 4 winners based mostly on a scoring system. The prime 4 winners will every obtain a money prize of $1,500.

“Newchic is thrilled to co-host this competition with four CSR-conscious brands. These companies share Newchic’s mission to provide unique, creative, comfortable, and casual clothing – so all of our customers can feel more confident in expressing their personal uniqueness,” Zou, president of Newchic, mentioned.

“In the past two years, a rising generation of designers have used their craft as a powerful tool to take a stand against inequity and express their beliefs. It’s one of Newchic’s core values to leverage its resources to make these unique perspectives visible to the world. Whether you’re a fashion student, practicing designer, or fashion enthusiast in your spare time, we hope you share your story and designs with us,” Zou, mentioned.

Fibre2Fashion News Desk (GK)