Hermès has as we speak reopened its renovated and expanded store in Vienna, one of many home’s two shops in Austria, alongside Salzburg. Located at 22 Graben, one of many city centre’s most well-known squares, the store has been occupying the identical 18th-century constructing since 2001.
The store has not solely been utterly renovated by the Parisian architects RDAI, but additionally expanded to incorporate an extra flooring, and in depth, doubling its authentic floor space.
Hermès has reopened its renovated and expanded store in Vienna, reinforcing its dedication to the Austrian capital.
The store has undergone a whole transformation by Parisian architects RDAI, doubling its authentic floor space.
It now spans three flooring, that includes ladies’s and males’s clothes, equipment, homeware, and equestrian gadgets amongst others.
The know-how of the Parisian home is now deployed over three ranges, with ladies’s and males’s silk, equipment, homewares in addition to equestrian, Hermès Parfum & Beauté on the bottom flooring, ladies’s and males’s ready-to-wear and sneakers on the primary flooring, and jewelry and watches, leather-based, and the VIP salon on the second flooring. Flowing from one to the subsequent, these distinct open areas affirm their very own identities. A sculptural staircase in travertine, curvilinear in locations, is the centrepiece of the store, winding upwards by its full top. The vertical traces of its fluted pure oak panelling unify the three flooring, Hermès stated in a press launch.
The constructing’s architectural language is impressed by the Vienna Secession artwork motion and options delicate mixtures of colors, supplies, and geometric patterns.
Starting on the entrance, the moulded glass globes of the Grecque mild fittings, mixed with stucco mouldings in the Art Nouveau fashion, give the ceiling ornamental enchantment. This lighting emphasises the mosaic flooring, in shades of inexperienced and gold, which options the home’s ex-libris. Refined stylistic components, comparable to stylobates and cornices, characterise the higher fringe of the partitions, making a advantageous trim.
Stained-glass home windows in smooth shades of caramel and copper, together with nuances of sandblasted and clear glass, modulate the sunshine and improve the house. The distinctive motifs and hues of the wall coverings on the primary flooring delineate the ladies’s and males’s ready-to-wear space. In the becoming rooms, upholstered partitions create cosy areas and custom-made rugs add a contact of heat. The home windows embellished with mouldings provide an unobstructed view of St. Peter’s Church.
On the second flooring, the banisters lead into an enveloping house that conceals a small open-plan salon. The jewelry and watches house is bedecked in blue textured wooden. In the leather-based space, gold-toned ornamental stucco blends with the pure mild that enters by the excessive home windows, and the parquet flooring is characterised by numerous form components comparable to triangles, squares, or circles, which in mixture presents quite a lot of authentic patterns. Each has comfy alcoves with bow home windows, smooth lighting, and upholstered benches.
For this salon, Hermès gave carte blanche to one in every of its loyal collaborators, a shawl illustrator since 2010, the decorator and ornamentalist Pierre Marie. The artist designed an inside consisting of a rug, wall textiles, and stained-glass home windows that mix harness and buckle motifs chosen from the home’s archives with ornamentation carved by masters of the Vienna Secession.
The spotlight of this salon is the spectacular stained-glass window, À la lueur du flambeau, composed of sixteen panels. This ornamental ensemble is coordinated with the dazzling wallpaper evoking flames, the inspiration for the creation of a shawl of the identical title.
Some sixty works from the Émile Hermès assortment—work, drawings, engravings—images from the design studio or modern images, objects, graphic creations proceed this vibrant dialogue between Viennese artwork and the equestrian world so beloved by Hermès.
For the opening, the Austrian artist-trio Jakob Lena Knebl, Ashley Hans Scheirl, and Markus Pires Mata created three distinctive home windows, impressed by the Émile Hermès assortment, whose centrepiece is a large, blue horse fabricated from corduroy, composed of two mirrored heads.
Fibre2Fashion News Desk (NB)
