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Global brand Trace Network Labs launches fashion metaverse Pariz

Global metaverse brand Trace Network Labs has launched Pariz, a completely practical and next-generation fashion and way of life metaverse that connects the true and digital worlds. Pariz has been launched right now in Mumbai at Techsparks, which is considered one of India’s most Influential startup-tech occasions organised by YourStory, a media platform devoted to the startup ecosystem.

Built with an adoption-centric focus to spearhead the shift of e-commerce into the metaverse, Pariz goals to convey life-like experiences that may allow purchasing, leisure, and commerce within the metaverse. It will comprise digital areas that may cater to fashion manufacturers, enterprise, Influencers, artists, designers, occasion organisers, customers on the whole.

Trace Network Labs has launched Pariz, a fashion and way of life metaverse connecting the true and digital worlds, that includes digital areas for fashion, occasions, and social actions. The metaverse incorporates state-of-the-art 3D and VR applied sciences. Pariz permits for buy-in-the-metaverse and residential supply, bringing a paradigm shift in the best way folks store.

The digital areas in Pariz are for varied functions. One such house is the Shopping District, the place international fashion manufacturers can showcase and promote their newest digital fashion-wear collections. Another house is Events, the place manufacturers, influencers, artists, and designers can organise occasions comparable to fashion reveals, hearth chats, panel discussions, and extra. The Lounge is a personalised expertise zone that serves as a substitute for bodily conferences in golf equipment or convention rooms, in addition to video conferencing instruments like GMeet or Zoom. Finally, the Social District is a devoted social house in Pariz the place customers can watch a film, expertise a red-carpet second, attend a music live performance, and extra.

Developed with a mixture of state-of-the-art, open, and proprietary applied sciences, together with immersive 3D and VR tech, Trace Network’s Pariz is dedicated to revolutionising the best way folks store, work, play and socialise within the metaverse.

The occasion is showcasing an unique launch of Brand Stores within the metaverse. The Brand Stores in Pariz will present immersive, interactive purchasing experiences in a digital setup with a component of e-commerce as properly. This will allow the idea of ‘buy in the metaverse, deliver at home,’ that may full the web commerce’s discovery-to-delivery cycle within the metaverse.

This metaverse-to-home service is exclusive and can convey a paradigm shift in the best way e-commerce will operate within the occasions to come back. The days of infinite 2D scrolling for merchandise are coming to an finish, as one can now ‘step into’ an e-commerce retailer within the metaverse, stroll about, do window purchasing, attempt the product, purchase it, after which have it delivered at residence.

“With Pariz metaverse, we are building one single destination for younger audiences to engage with and experience fashion in virtual gamified worlds, or the Pariz metaverse. Apart from fashion and lifestyle shopping, the metaverse will also include spaces for events, social districts, and a 24×7 lounge for community interactions. With these spaces, Pariz will encourage brands, influencers, projects, artists, users, and more to host their own cultural events and lounges,” stated Lokesh Rao, co-founder and CEO, Trace Network Labs.

The launch of Trace Network’s Pariz coincides with the grand launch of 4 brand shops from Madame, Da Milano Italia, Zivame, and Aditya Birla’s Style Up. Created in partnership with Trace, these manufacturers are opening their digital shops for enterprise from right now at Techsparks.

Each metaverse retailer of the above manufacturers has been rigorously designed, creating an environment of luxurious and comfort. The manufacturers’ prospects can benefit from the newest collections and merchandise from the metaverse shops, in addition to entry unique provides, promotions, and occasions that may be performed within the metaverse.

“Thrilled to partner with Trace Network to launch our brand store in Pariz. As a premiere Indian luxury womenswear brand, we are committed to catering to women with different styles and personas, and in the metaverse is aimed at providing a glamorous shopping experience to online GenZ shoppers,” stated Akhil Jain, CEO at Jain Amar, the house owners of India’s main ladies’s western-wear fashion brand, Madame.

“As India’s leading intimate wear brand for women, we are committed to empowering women and promoting body positivity, and we believe that the Pariz metaverse is the perfect platform to bring our brand values to life in a new realm,” she stated, “Excited to launch our own brand store in Pariz, as we aim to cater to diverse personas and styles, especially Gen Z online women shoppers,” stated Richa Kar, founder, Zivame.

“As a brand that epitomises innovation, modernity, and luxury, we are excited to take our commitment to Italian design and craftsmanship to the virtual world. Our brand store in Pariz metaverse will provide our customers, especially Gen Z audiences with a truly immersive and seamless shopping experience,” stated Shivaani D Mallik, advertising and marketing director at Da Milano Italia.

Fibre2Fashion News Desk (DP)

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