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Germany’s Puma & June Ambrose launch 1st co-branded collection



Germany-based sportswear model Puma and inventive director June Ambrose have launched their first co-branded collaboration, ‘Keeping Score’. The new collection is a celebration of Ambrose’s profession and impression inside hip hop and style, exploring the thought of reflection and inspiring girls to maintain rating of their wins.

Since becoming a member of the sportswear model in 2020 because the inventive director for the ladies’s basketball class, June’s mission has repeatedly been targeted on highlighting and empowering girls, in accordance with a press launch by Puma.

Puma and inventive director June Ambrose have launched their first co-branded collaboration, ‘Keeping Score’. The new collection celebrates Ambrose’s profession and impression inside hip hop and style, exploring the thought of encouraging girls to maintain rating of their wins. The 20-piece attire, footwear, and equipment collection is split into two components.

The 20-piece attire, footwear, and equipment collection is split into two components. The first drop consists of ten items in a wealthy burgundy and blue colourway. The preliminary product launch consists of reversible shorts and beanies, a detachable mesh jersey sports activities bra, a balaclava, colourblock leggings, and an outsized hoodie.

Standout items embody the Hood Hall of Famer tee and the breakaway maxi to midi skirt. The tee additionally boasts the phrase, ‘Calling All Shots,’ embracing the notion of feeling highly effective when sporting the items. The transformative skirt lends itself to the flexibility of styling inside the collection. New variations of the basic Ralph Sampson sneaker and design-forward Prevail sneaker have additionally been launched inside this drop.

As the connection between the worldwide model and Ambrose continues to develop, so has the inventive director’s signature philosophy, ‘Life is a Sport’. Speaking to the essence of the marketing campaign for the brand new collection, Ambrose desires to encourage girls to, “only compete against the best versions of themselves; our gives are our gets. Let’s make this year count, let the clock begin Keeping Score.”

Fibre2Fashion News Desk (NB)




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