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Germany’s Adidas introduces revamped Supernova franchise



Adidas has revealed the re-imagined Supernova franchise with the primary of three new silhouettes – Supernova Rise. Launching in a ladies’s and males’s particular final, the brand new operating shoe is designed to ship most consolation and assist on a regular basis runners be distraction-free.

Throughout the event course of, the product and design groups tapped into analysis performed by Adidas with 1,300 feminine runners, which revealed consolation as some of the essential standards for on a regular basis runners when choosing a operating shoe.

Adidas unveils the re-imagined Supernova franchise with the debut of the Supernova Rise, designed for max consolation primarily based on insights from 1,300 feminine runners.
The shoe options the brand new Dreamstrike+ midsole foam, offering unparalleled consolation and cushioning.
The Supernova Rise and Supernova Solution fashions incorporate a help rod system.

Built from these insights and years of expertise garnered by way of delivering efficiency trainers for athletes of all ranges, the Adidas product crew assessed cutting-edge know-how inside different Adidas operating franchises – and the way these may be transferred to the brand new Supernova silhouettes. The outcome sees the introduction of Dreamstrike+, a brand new midsole foam which takes inspiration from Lightstrike Pro – the midsole materials utilised throughout the record-breaking Adizero franchise– however with an up to date components to supply unparalleled consolation and cushioning. To present runners with a tailor-made consolation providing suited to their very own wants, the fabric kinds everything of the midsole on Supernova Rise and Supernova Solution, while on the Supernova Stride mannequin; it’s positioned within the forefoot area alongside an EVA compound midsole, the corporate mentioned in a press launch.

“We are very excited to introduce a totally new chapter of the SUPERNOVA franchise – our everyday running shoes. The driving motivation behind revamping the SUPERNOVA was to enable more people to run, more of the time. When we listened to what was important to the everyday running community, it was comfort that stood out and we’ve focused our efforts on creating a range of shoes that deliver that benefit in a way we are sure all runners will love,” JT Newcomb, class director, Adidas Running Footwear, mentioned.

In the Supernova Rise and Supernova Solution fashions, the Dreamstrike+ midsole is complemented by a help rod system. Inspired by the physiology of the foot in movement, this new know-how is embedded within the outsole to grant harmonised help and transition, in addition to stability the place it’s wanted. The Support Rod System in Supernova Solution barely differs from that featured within the Supernova Rise, with the 2 center rods splinted collectively to supply extra help for runners who search it. With each applied sciences working in tandem, Dreamstrike+ and the help rod system present runners with a snug, but well-supported operating expertise.

Other key product options embrace a consolation heel match, which makes use of a mixture of cushioning foam and gentle textile designed for max consolation and help. While the engineered sandwich mesh and expertly crafted particulars be sure that all runners’ wants are accommodated. 

Fibre2Fashion News Desk (RR)




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