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French fashion house Louis Vuitton no 1 luxury brand: Kantar BrandZ





French fashion house Louis Vuitton is the primary luxury model to achieve the worldwide Top 10 in Kantar BrandZ Most Valuable Global Brands 2022 rating, reflecting the expansion of the luxury market worldwide and in China particularly. Louis Vuitton skilled 64 per cent development in model worth this 12 months and is the primary European model to achieve the Top 10 since 2010.

Zara is among the manufacturers that cleared the path within the new Kantar Sustainability BrandZ Index, which exhibits sustainability already accounts for 3 per cent of name fairness and is predicted to rise, Kantar, an information, insights and consulting firm, stated in a media launch.

French fashion house Louis Vuitton is the primary luxury model to achieve the worldwide Top 10 in Kantar BrandZ Most Valuable Global Brands 2022 rating, reflecting the expansion of the luxury market worldwide and in China. Louis Vuitton skilled 64 per cent development in model worth this 12 months and is the primary European model to achieve the Top 10 since 2010.

US-based attire and sportswear model Nike, which witnessed a 31 per cent improve in model worth from $83,709 million in 2021 to $109,601 million in 2022, ranked first within the Apparel class. American e-commerce market Amazon that has a model worth of $281,695 million in 2022, ranked first within the Retail class.

The pandemic has additional accelerated development of e-commerce within the retail class, therefore manufacturers with stronger connections to customers have been capable of maintain their development on-line and past, Kantar stated.

“’Strong brand affinity underpins a customer’s willingness to pay and has never been more important for organisations looking to offset spiking inflation,” defined Martin Guerrieria, head of Kantar BrandZ. “This year’s results show us the value of continued investment in brand and marketing capabilities, as a means of maximising business returns, irrespective of market conditions.”

Fibre2Fashion News Desk (KD)

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