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Finland’s Marimekko & sportswear firm Adidas reunite for new range





Finnish design home Marimekko and Adidas, a world chief within the sporting items business, have re-united for a new limited-edition collaboration assortment. The Fall/Winter 2022 drop options distinctive prints designed by two Finnish Marimekko designers: Maija Isola and Annika Rimala. The Maija Isola prints take inspiration from a sequence of patterns known as Ihminen, based mostly on images depicting silhouettes of the feminine physique.

The capsule fuses Adidas efficiency applied sciences with a palette of distinct prints attributed to totally different sports activities; Gabriel for working, Jokeri for sportswear, and Jenkka and Tundra for coaching items. The assortment options key items made partially with recycled supplies and items made partially with Parley Ocean Plastic, the 2 corporations mentioned in a joint assertion.

“We are incredibly excited to reveal our fourth limited-edition collaboration collection with Adidas. Since Marimekko’s beginnings over 70 years ago, our philosophy has been to empower people to be happy as they are through our colourful art of printmaking. Marimekko’s bold prints fit Adidas’ innovative and boundary-pushing sports apparel perfectly. This collection is an ode to women and the way they move through the world, with the prints feeling as fresh now as when they were first crafted five decades ago,” mentioned Rebekka Bay, artistic director at Marimekko.

Finland’s Marimekko and Adidas, a world chief within the sporting items business, have re-united for a new limited-edition collaboration assortment. The Fall/Winter 2022 drop options distinctive prints designed by Maija Isola and Annika Rimala. The prints take inspiration from patterns known as Ihminen, based mostly on photographs depicting silhouettes of the feminine physique.

“On our continued journey to making sport a space for all, we’re excited to be unveiling a collection that is a true celebration of the female form. We understand that movement takes many guises, so we wanted to ensure pieces in this drop catered to different sports our community enjoy – from running to dance – whilst tailoring pieces to their specific needs. We hope this latest collection offers something to everyone who enjoys the vitality that sport and movement brings, whilst adding a touch of the collaboration’s statement style,” mentioned Aimee Arana, Adidas Global, senior vp, sportswear & coaching.

The newest Adidas x Marimekko assortment shall be out there from July 6 on Adidas’ official channel and chosen shops, and retailers around the globe.

Fibre2Fashion News Desk (KD)





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