Danish brand Soulland & Hello Kitty launch Spring/Summer collection

Soulland and Hello Kitty have joined forces for a vogue assertion partnership. For their Spring/Summer 2023 runway present, the Danish vogue brand, Soulland, has teamed up with Sanrio, the Japanese international life-style firm and residential of the worldwide icon, Hello Kitty. The Spring/Summer 2023 collection is Soulland’s first tackle a gender-free collection.

The Soulland meets Hello Kitty collection contains clothes, blazers, pants, shirts, t-shirts, and extra, for each women and men. All clothes are made from natural, recycled, and sustainable supplies. The designs characteristic Hello Kitty’s signature icons:  her bow, apples, and coronary heart, all in crimson. Soulland selected the picturesque outside location, Frederiksberg Gardens, for the catwalk that showcased their spring 2023 collection titled ‘Spring Devil’, the corporate stated in a press launch.

Soulland and Hello Kitty have joined forces for a vogue assertion partnership. For their Spring/Summer 2023 runway present, the Danish vogue brand, Soulland, has teamed up with Sanrio, the Japanese international life-style firm and residential of the worldwide icon, Hello Kitty. The Spring/Summer 2023 collection is Soulland’s first tackle a gender-free collection.

The Spring/Summer 2023 collection is Soulland’s first tackle making a gender-free collection the place types will not be designed with a particular gender in thoughts, it’s as much as every individual to resolve if a sure model is appropriate for them or not. However, making the collection gender-free doesn’t imply all types are the identical match. The collection nonetheless accommodates a wide range of matches; tight, straight, unfastened, oversize – catering to completely different physique varieties and preferences.

“Hello Kitty is a friend to everyone. She is your friend regardless of age, gender, nationality or social status. She offers a sense of comfort and happiness, when there’s so much instability in our world. Working with a fictional character like Hello Kitty gives me the opportunity to explore and play with Soulland in new ways. What really hooks me is characters and concepts that transcend time and keeps being relevant,” Silas Adler, co-founder, and artistic director at Soulland, stated.

“We are very excited to team up with such an innovative brand as Soulland. Hello Kitty is a true pop icon, loved by generations of kids and adults and inspiration for artists and designers. The collection captures Hello Kitty’s essence, relying on her most iconic elements, her bow and the apple. We are sure our fans around the world will love it” Silvia Figini, chief working officer at Sanrio – EMEA, India and Oceania Mr Men – Worldwide, stated.

Fibre2Fashion News Desk (GK)