Canada’s Tokens & Emperia open virtual storefronts for fashion brands

Canada’s Tokens, a publicly-traded agency that invests in Web3 crypto belongings and companies linked to the metaverse and NFTs, has introduced that its subsidiary, Metaverse Group, has entered into an settlement with virtual actuality firm, Emperia, to collaborate on creating virtual actuality experiences in virtual storefronts for fashion brands within the metaverse.

The partnership goals to construct one-of-a-kind virtual actuality experiences in virtual storefronts that talk the model narrative via interactive, immersive virtual experiences. The objective is to supply fashion and artwork retailers with a frictionless, guided course of for establishing a retail retailer within the metaverse. The collaboration will leverage Metaverse Group’s various portfolio of virtual actual property throughout a number of metaverses. Emperia will supply its virtual actuality know-how, to develop virtual shops that talk a model narrative and supply an immersive expertise, extending retailers’ bodily presence and brand-value into the metaverse, Tokens mentioned in a media assertion.

Emperia has constructed virtual actuality shops for varied luxurious brands each out and in of the fashion business. This partnership comes on the heels of Emperia launching a brand new SaaS resolution, that gives fashion brands and retailers full artistic management over product placement and area decor, of their virtual shops.

Canada’s Tokens, a publicly-traded agency that invests in Web3 crypto belongings and companies linked to the metaverse and NFTs, has introduced that its subsidiary, Metaverse Group, has entered an settlement with virtual actuality firm, Emperia, to collaborate on creating virtual actuality experiences in virtual storefronts for fashion brands within the metaverse.

“The analysis from Metaverse Fashion Week, showed our tenant’s store hosting users for an average of 27 minutes truly connecting store guests to the brand. Partnering with Emperia and offering new virtual reality immersive experiences will allow brands to connect with current and new customers on a new level. This partnership is a step in the right direction to advance our service offerings in the metaverse and continue to be a one-stop-shop for all things metaverse,” Lorne Sugarman, CEO of Metaverse Group, mentioned in a press release.

“Emperia is a strong believer that the metaverse will transform the retail industry as we know it by providing an interactive and engaging experience for consumers, creating a stronger relationship between the brand and their customers. We view the new partnership with metaverse as an exciting opportunity for both companies to extend the limits of the metaverse, given the impressive size of their virtual real-estate portfolio, one that offers retailers choices and the ability to diversify their virtual presence. Moreover, the substantial data we’ve acquired through our virtual stores brings a development expertise which will benefit this partnership and advance retailers in their new journey to the metaverse,” Olga Dogadkina, co-founder and chief govt officer at Emperia, mentioned.

Fibre2Fashion News Desk (GK)