Calvin Klein, Michael Kors hit with both men & women in US: Survey

For US shoppers, Calvin Klein and Michael Kors have been among the many leaders for both men and women in the costume put on class, as per a survey that recognized the most well-liked manufacturers by era and gender.

Specialty retail and direct-to-consumer (DTC) manufacturers carried out properly for women and Bonobos and Suitsupply have been standard with millennials and Gen Z for men in the costume put on class, in keeping with the Brand Heat Index survey by LEK Consulting. The index ranks manufacturers by era (Gen Z, millennial, and Gen X) throughout 4 classes of men’s and women’s attire and footwear.

For athletic put on, Nike, Lululemon, Gymshark, Under Armour, Champion, and Adidas have been among the many high manufacturers for both men and women. For informal put on, quick style labels like Shein, Fashion Nova, and PrettyLittleThing have been standard amongst women, whereas workwear manufacturers like Carhartt and Levi’s have been gaining recognition amongst men. Stalwart manufacturers like The North Face, Columbia, and Patagonia have been standard for outside put on.

Calvin Klein and Michael Kors have been the most well-liked costume put on manufacturers for both men and women in the US, in keeping with the Brand Heat Index survey. Nike, Lululemon, Gymshark, Under Armour, Champion, and Adidas have been among the many high manufacturers for athletic put on. Fast style labels like Shein, Fashion Nova, and PrettyLittleThing have been standard for informal put on.

In the athletic footwear class, On surpassed final yr’s top-ranked model Nike for women, primarily as a consequence of recognition with millennials and Gen X. For men, Nike and Brand Jordan stay the 2 hottest manufacturers total, adopted by Adidas and Under Armour.

For informal footwear, Crocs, Vans, Converse, Ugg, and Allbirds have been standard. Ugg was discovered to be the highest model for women’s outside footwear, whereas Timberland and Columbia have been the most well-liked for men. Younger shoppers confirmed a choice for outside/lively sandal manufacturers.

When it got here to decorate footwear, the main manufacturers for women included Steve Madden, Coach, and Michael Kors, with type and model enchantment being essentially the most important components. For men, preferences diverse throughout generations, with Cole Haan and Ferragamo being the most well liked manufacturers total. New additions to the listing included Jack Erwin, Sandro Moscoloni, and Wolf and Shepherd, as a consequence of their recognition with millennials. Hugo Boss dropped from the highest spot to quantity eight.

Laura Brookhiser, LEK managing director and survey report co-author, mentioned: “While this year’s Brand Heat Index revealed several significant consumer trends, it’s worth noting that legacy brands that have been able to provide a consistent message and experience over time, like Nike and Columbia, have maintained their strong overall performance—but consumers are also getting excited about up-and-coming brands, like HeyDude, Hoka, and On.

“Not surprisingly, younger consumers prefer newness and fast fashion, like Shein, Zara, and Lulus, while older ones are more likely to place a greater emphasis on comfort and quality, like Patagonia.”

“Gen Z men have less engagement with the dress footwear category than they do with others, as they’re materially aware of just 10 brands. This is likely a result of the casualisation trend, which is popular among younger generations and has been amplified by the shift to work from home,” mentioned Chris Randall, LEK managing director and co-author of the survey report.

The survey, which concerned almost 4,000 members that have been US shoppers aged 14-55 years outdated, assigned every model a warmth rating starting from 0-100, with increased scores indicating larger recognition.

Fibre2Fashion News Desk (NB)