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America’s Snapchat partners with British Vogue for AR exhibition





American digital camera and social media firm, Snapchat, not too long ago introduced a partnership with British Vogue for a man-made actuality (AR) exhibition that transforms bodily vogue designs to revolutionary digital experiences by means of Snapchat lenses. The exhibition is named – Redefining the Body and is curated by Edward Enninful OBE.

Hosted on the Centre d’artwork La Malmaison, Snap and Vogue will showcase clothes designs from seven of the world’s main vogue manufacturers and designers. Visitors can stroll by means of customized rooms showcasing archive, modern and unique vogue designs from Balenciaga, Dior, Gucci, Kenneth Ize, Richard Quinn, Stella McCartney and Versace. The exhibition’s facade is digitally “wrapped” by designers utilizing Snap’s Landmarker know-how, reworking the constructing’s exterior.

Snapchatters all over the world will have the ability to take part and take a look at on lenses from these designers out there within the Lens carousel that may be discovered within the Dress Up tab in Lens Explorer.

American digital camera and social media firm Snapchat not too long ago introduced a partnership with British Vogue for a man-made actuality (AR) exhibition that transforms bodily vogue designs to revolutionary digital experiences by means of Snapchat lenses. The exhibition is named – Redefining the Body and is curated by Edward Enninful OBE, chief editor, British Vogue.

“It has always been important to me to make fashion accessible for all. Using augmented reality, Vogue x Snapchat: Redefining the Body is an exhibition that invites everyone – regardless of race, gender, sexuality and size – to experience and enjoy fashion from some of the world’s very best designers and luxury brands. It doesn’t get better than that,” mentioned Edward Enninful OBE, editor in chief, British Vogue and European editorial director, Vogue

“We are thrilled to associate with Vogue to empower lots of of tens of millions of Snapchatters all over the world to just about expertise vogue from prime designers and types. Through this exhibition, and augmented actuality extra broadly, we hope to introduce new ranges of accessibility, creativity, and expression to the style and design world,” mentioned Evan Spiegel, co-founder & CEO, Snap.

The AR experiences have been developed in collaboration by Arcadia, Atomic Digital Design and Snap’s newly established Paris AR Studio which is concentrated on empowering and educating the subsequent technology of creators in regards to the potentialities of augmented actuality throughout artwork, schooling, and tradition.

Fibre2Fashion News Desk (HO)





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