Reebok Owner Authentic Brands to Buy British Fashion Label Ted Baker

Authentic Brands Group LLC mentioned it has agreed to purchase Ted Baker PLC for the equal of $254 million, including the struggling British style label to its steady of manufacturers that embody Brooks Brothers and Reebok.

The New York-based firm mentioned Tuesday there have been “significant growth opportunities for the Ted Baker brand in North America” particularly, and that taking the enterprise non-public would allow a restructuring that may “maximize its future potential.”